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Tag Archives: Evalu8ing
The ABC of getting agencies to collaborate with lessons from Dr Suess
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management
Tagged agency collaboration, agency remuneration, agency rosters, client agency relationships, Collaboration, Darren Woolley, dr suess, Evalu8ing, strategic alignment
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Two different ways to assess and evaluate agency performance
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged 360 degree review, agency client relationships, collaboration and performance, Darren Woolley, Evalu8ing, hainsight, marketing first forum, online evaluation tools, supplier relationship management
4 Comments
How to take a true 360 degree view of all of your advertising agencies and suppliers
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, return on investment, strategic management
Tagged 360 degree feedback, 360 degree review, advertising agencies and suppliers, agency collaboration, business relationships, Darren Woolley, Evalu8ing, stakeholder relationship management, supplier relationship management, TrinityP3
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Why people don’t use collaboration tools
This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration project using Writely. The topic: … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management
Tagged Anecdote, collaboration skills, collaboration tools, Evalu8ing, marketing process optimisation, Shawn Callahan, stakeholder relationship management, strategic management, writely
7 Comments
Is Evalu8ing the right relationship measurement tool for me?
Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally, were more aligned and collaborative, would you get a higher … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged 360 degree feedback, collaboration tools, Darren Woolley, Evalu8ing, performance measurement, relationship measurement tool, stakeholder relationship management, strategic alignment, strategic management, supplier relationship management
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When should we collaborate?
This is a guest post by Shawn Callahan – Founder of
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Anecdote, collaborate, Collaboration, cynefin, cynefin framework, Evalu8ing, marketing process optimisation, relationship performance, Shawn Callahan, strategic management
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Delivering the benefits of greater collaboration and business strategy alignment
With increasing complexity advertisers are finding limitations in relying on media and creative agencies as their main advertising providers. Today, most advertisers are juggling five or more providers including digital and direct marking, public relations, experiential, promotions companies and more. … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management
Tagged agency compensation, agency remuneration, agency solutions, business relationship management, business strategy alignment, Darren Woolley, Evalu8ing, relationship performance monitoring, strategic alignment, strategic management, TrinityP3
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The power of aligning public relations and advertising in your marketing strategy
These days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising in the same media. … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Darren Woolley, Evalu8ing, marketing process optimisation, Marketing strategy, public relations, relationship performance monitoring, strategic management, TrinityP3
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Top 10 tips for fostering collaborative agency solutions
With many projects requiring multiple channels of communication, marketers are managing many specialist agencies. This requires being able to manage these groups to maximise their collaboration and outputs. Most of the tips below are simply good project management skills, which … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management, Top 10
Tagged agency solutions, creative development, Darren Woolley, Evalu8ing, marketing and advertising, process optimisation, relationship monitoring, strategic alignment, strategic management, TrinityP3
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Why global media pitches happen and how to win them.
MediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation. Some of the main finding were: • Relationship issues are the main drivers for … Continue reading
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