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Tag Archives: Financial Management

Agency compensation is now more about performance than cost

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

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Media buying audits current and best practice

At the ANA Marketing Financial Management Conference in Boca Raton, Florida, the Media Audit Council presented the results of their survey of marketers, media and procurement  in relation to their current media audit processes. While the sample is small (53), … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Final Day

The final day of the conference closed with a focus on the challenges shared by the CFO and the CMO, courtesy of IBM, the challenges of managing global marketing services and the on-going challenges of agency remuneration, or as the … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 3

The focus is on profitability and margins not costs and price today with a view of the industry from Wall Street by Brian Wieser, Pivotal Research and a panel discussion on Media Trading Desks and a discussion on Media Audits … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2

Global growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives: The economic perspective – John Swadener, PwC & Larry Cristini, Eurasia Group … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

The pre-conference session kicked off with a presentation on the “maturation of marketing procurement” detailed in a session presented by Steve Lightfoot from the WFA and Paul Duxbury from SPIRE Worldwide. Through research and case studies developed between the WFA … Continue reading

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The most effective role for procurement in marketing?

There has been much discussion and criticism of the role of procurement in marketing. This is often driven by the focus of procurement on driving cost efficiencies and margins at the expense of marketing effectiveness and quality. In this video … Continue reading

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