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Tag Archives: Green Marketing
Get more than just environmental lip service from tender responses
This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Translating corporate environmental … Continue reading
Posted in agency solutions, green marketing & sustainability, industry news & trends, marketing process optimisation, strategic management
Tagged carbon footprint, chris sewell, environmental impact, environmental strategy, Green Marketing, marketing output, sustainability, sustainable practices, tender responses
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Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”
On May 10 in New York, I attended The Internationalist 100 to celebrate the announcement of the annual list of 100 Marketing Leaders. The event, “Brand Growth in a Socially Transparent World,” had some excellent speakers including: My old colleague … Continue reading
Posted in green marketing & sustainability, industry news & trends, interesting observations, strategic management
Tagged Darren Woolley, global marketing, Green Marketing, internationalist 100, morten albaek, strategic management, sustainability, thought leadership, transparency pledge, TrinityP3
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Can Cloud Computing reduce carbon pollution?
TrinityP3′s Environmental Business Director and Sustainable Marketing Champion, Christopher Sewell, recently bought this report on Cloud computing to my attention. It answers the questions: “Does cloud computing have the potential to reduce companies’ carbon emissions?”
How Green is Aussie Media?
The environmental footprints of media companies have left deep indents on green audits carried out globally. Australia’s media claims to be doing the right thing, but are they? Sophia Russell from B&T checks out the landscape. Transcript from ‘The Green … Continue reading
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