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Tag Archives: Investment
An interesting analogy on creativity and ideas
From Milton Mastrocessario, VP Creative Director at McCann Erickson in São Paulo, Brazil. He wrote: Always when this season come to town I remember part of “Zorba the Greek”, written by Kazantzakis, (bellow the part I’m talking about) just to … Continue reading
Posted in agency remuneration / compensation, interesting observations
Tagged Advertising, Compensation, Concepts, cost, creativity, Ideas, Investment, Marketing, media, remuneration, value
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