-
Tags
Advertising agency agency compensation agency remuneration agency search agency selection agency solutions alignment benchmarking business strategy alignment Collaboration Compensation Creative creative agencies Darren Woolley Digital Digital Marketing emissions Evalu8ing Marketing marketing and advertising marketing first forum marketing process optimisation marketing procurement media media agency media buying media planning performance pitch process optimisation Procurement production production costs remuneration scope of work Shawn Callahan social media strategic alignment strategic management strategic marketing consulting strategic marketing management television Television production TrinityP3Categories
- agency remuneration / compensation
- agency search & selection
- agency solutions
- case studies
- customer relationship management
- data & direct marketing
- Evalu8ing – Relationship Performance Monitoring
- green marketing & sustainability
- industry news & trends
- interesting observations
- iPhone business app
- marketing process optimisation
- marketing procurement
- media planning & buying
- mobile marketing
- print production
- resource rate calculator
- return on investment
- social media & digital marketing
- strategic management
- television & electronic production
- Top 10
- Uncategorized
Blog Archives
- May 2013 (8)
- April 2013 (13)
- March 2013 (12)
- February 2013 (12)
- January 2013 (13)
- December 2012 (9)
- November 2012 (13)
- October 2012 (14)
- September 2012 (12)
- August 2012 (14)
- July 2012 (13)
- June 2012 (17)
- May 2012 (15)
- April 2012 (11)
- March 2012 (13)
- February 2012 (13)
- January 2012 (12)
- December 2011 (10)
- November 2011 (13)
- October 2011 (14)
- September 2011 (12)
- August 2011 (8)
- July 2011 (3)
- June 2011 (6)
- May 2011 (3)
- April 2011 (4)
- March 2011 (8)
- February 2011 (10)
- January 2011 (8)
- December 2010 (8)
- November 2010 (9)
- October 2010 (3)
- September 2010 (5)
- August 2010 (3)
- July 2010 (5)
- June 2010 (9)
- May 2010 (17)
- April 2010 (15)
- March 2010 (17)
- December 2009 (4)
- November 2009 (1)
- October 2009 (13)
- September 2009 (1)
- August 2009 (1)
- July 2009 (4)
- June 2009 (3)
- May 2009 (2)
- April 2009 (3)
- March 2009 (5)
- February 2009 (3)
- January 2009 (2)
- November 2008 (3)
- October 2008 (3)
- September 2008 (1)
- August 2008 (5)
- July 2008 (4)
- June 2008 (1)
- May 2008 (5)
- April 2008 (8)
- March 2008 (1)
- November 2007 (4)
- October 2007 (2)
- September 2007 (4)
- March 2007 (4)
- February 2007 (5)
- December 2006 (1)
- November 2006 (6)
- October 2006 (7)
- September 2006 (16)
- August 2006 (25)
- July 2006 (5)
- April 2006 (8)
-
Tag Archives: Marketers
Is creativity really valued in marketing & advertising?
At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they spend so much time … Continue reading
Posted in agency remuneration / compensation
Tagged advertisers, Caxton Award, Compensation, creativity, Margin, Marketers, production, profit, remuneration, value
Leave a comment
What is the benefit of Evalu8ing in managing relationships between agencies and marketers?
Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? What do agencies think? … Continue reading
Win International Awards – Lose the business: It happens a lot
How often does this happen? Just read in AdNews that Orcon, NZ internet service provider, has awarded their advertising account to DraftFCB after a pitch. This is following the highly awarded “Iggy Pop” campaign developed by The Special Group. What … Continue reading
What TrinityP3 is known for and what we do
On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team from GPY&R Melbourne. I … Continue reading
Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production
Tagged Adnews, Agencies, B&T, Campaign, Campaign Brief, Caxton, Compensation, D-Man, Digital, George Patterson Y&R, GPY&R, Introduction, Marketeers, Marketers, Marketing, media, Mumbrella, production, remuneration, Speech, Trade Press
1 Comment
The ANA Marketers’ Constitution
In the US, Marketing Expenditure accounts for $USD5 trillion or 20% of total economic activity per annum. With this in mind, and on the occasion of the ANA’s 100th Anniversary, the ANA is encouraging the members of the marketing community … Continue reading
Marketers managing agency remuneration in a recession
I know everyone is under pressure, but clearly this is having a real impact on marketers around the world, with many facing budget reductions and yet desparately trying to maintain their marketing plans. Here is a new clip on YouTube … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising remuneration, Marketers, recession
Leave a comment
Microsoft has an interesting view on marketers and advertisers
I know this video has been around on the internet for a while, but I am always amazed that it was created by Microsoft. I have never really thought of Microsoft as a customer centric organisation considering how hard I … Continue reading
Posted in interesting observations
Tagged brand communications, Consumers, Marketers, Microsoft
Leave a comment
Why do agencies cringe and marketers laugh when they are confronted with truth in advertising?
One of the best films made on advertising is “Truth in Advertising” and available on DVD from Amazon. In this satirical take on the advertising process, the agency and client personnel say what they are thinking. If you have not … Continue reading
Posted in interesting observations
Tagged Agencies, Amazon, Clients, Marketeers, Marketers, Marketing, TrinityP3, Truth in Advertising
Leave a comment
Subscribe
Vimeo
Youtube
Facebook
Twitter
LinkedIn
RSS
Slideshare
Reviewed Books
Four Square
Google Maps
Google+
Thanks for visiting the TrinityP3 Blog. We welcome your comments. Please understand this is a moderated blog. All comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted. Please see our Terms of Use for more information.