Tag Archives: marketing and advertising

How to manage your television advertising production costs

Posted on July 13, 2012 by Darren Woolley

At the recent Festival of Media Global, Pepsico executive vice-president and chief marketing officer Salman Amin declared that television is here to stay. Television continues to be a significant production investment for advertisers, be that broadcast or online and traditional advertising 30 … Continue reading →

Posted in agency solutions, strategic management, television & electronic production | Tagged advertising costs, agency solutions, benchmarking, cost management, Darren Woolley, marketing and advertising, Media fragmentation, strategic management, supplier management, television advertising production, TrinityP3 | Leave a comment

How to leverage the new media landscape in the face of continued media marketplace change

Posted on June 29, 2012 by Darren Woolley

The recurring theme of the media marketplace is one of uncertainty.  The acceleration of technology, convergence of media, relaxation of cross media ownership and ‘fast changing’ media consumption patterns, all combine to leave advertisers and their media agencies unsure of … Continue reading →

Posted in media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged Darren Woolley, Digital Marketing, marketing and advertising, media buying, media planning, new media, return on investment, social media marketing, strategic management, TrinityP3 | 2 Comments

The role of procurement in marketing from a brand marketer’s perspective

Posted on June 20, 2012 by Darren Woolley

At the “Navigate the murky waters of marketing procurement”. In this, the final post from that session,

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, return on investment | Tagged agency remuneration, agency solutions, CIPSA, margaret zabel, marketing and advertising, marketing procurement, procurement in marketing, return on investment, TrinityP3 | Leave a comment

12 innovative media options you may not see proposed by your media agency

Posted on June 18, 2012 by Darren Woolley

We hear constantly about the increasingly fragmenting and complex media market, but do you ever see the innovative, outside the square advertising and media initiatives that this provides? Or is your media agency inclined to serve up the same old … Continue reading →

Posted in agency solutions, interesting observations, media planning & buying | Tagged advertising options, agency solutions, Darren Woolley, marketing and advertising, media buying, media options, media planning, media strategy, mediascope, TrinityP3 | 1 Comment

10 sure-fire ways to get thrown off a pitch shortlist

Posted on June 5, 2012 by Nathan Hodges

This is a guest post by TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Decided you really don’t want to win the business? Prefer to … Continue reading →

Posted in agency search & selection, agency solutions, interesting observations, strategic management | Tagged a pitch, agency search, agency selection, agency solutions, marketing and advertising, marketing and communications, nathan hodges, new business meeting, pitch shortlist, strategic management, TrinityP3 | 7 Comments

The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising

Posted on May 21, 2012 by Darren Woolley

My friend and colleague Shawn Callahan @unorder was working at the Cynefin Centre at IBM until he started his own business called Anecdote a few years ago. One of the areas he focuses on is using story telling and listening … Continue reading →

Posted in interesting observations, marketing process optimisation, strategic management | Tagged cynefin framework, Darren Woolley, marketing and advertising, Marketing strategy, process optimisation, Shawn Callahan, strategic development, strategic management, strategic marketing, TrinityP3 | Leave a comment

The new media buying landscape requires marketers to outperform the market to benefit

Posted on May 4, 2012 by Darren Woolley

There is the joke about two guys on an African safari. Suddenly a huge lion jumps into the centre of the camp and the two start running away from the lion. One of the guys stops and starts to put … Continue reading →

Posted in agency remuneration / compensation, agency solutions, media planning & buying, strategic management | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing and advertising, media agencies, media buying, media inventory, media market, media planning, strategic management, TrinityP3 | 2 Comments

The lack of transparency in media agencies is due to the agency remuneration models used

Posted on April 30, 2012 by Darren Woolley

While the statement that the industry is on the “cusp of a meltdown” is melodramatic, the current media agency remuneration model is unsustainable. But many in the industry have known this for a number of years. It is interesting that … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions, media planning & buying, strategic management | Tagged AANA, Adnews, agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing and advertising, media agencies, media buying, media planning, strategic management, TrinityP3 | Leave a comment

Advertising is rarely a manufacturing process, but sometimes it can be

Posted on April 25, 2012 by Darren Woolley

A client’s procurement team asked me to review their current services contract to ensure it reflected current ‘best practice”. Apart from the usual problems with intellectual property, the clause that jumped out was that the agency would deliver a 5% … Continue reading →

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged advertising process, agency compensation, agency remuneration, agency review, agency solutions, Darren Woolley, marketing and advertising, Procurement, strategic management, TrinityP3 | 5 Comments

Poor manners leads to poor business strategic alignment with suppliers

Posted on April 13, 2012 by Darren Woolley

I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to poor communication, poor alignment and a large waste of time, effort and resources. There have been more than a handful … Continue reading →