Tag Archives: marketing process optimisation

Why people don’t use collaboration tools

Posted on September 7, 2012 by Shawn Callahan

This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration project using Writely. The topic: … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged Anecdote, collaboration skills, collaboration tools, Evalu8ing, marketing process optimisation, Shawn Callahan, stakeholder relationship management, strategic management, writely | 7 Comments

Media strategies for tough times: doing more with less

Posted on August 15, 2012 by Les Margulis

This is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of countries around the world. … Continue reading →

Posted in agency solutions, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing | Tagged agency solutions, brand strategy, Digital Marketing, les margulis, marketing process optimisation, media agency, media budgets, media planning, media strategies, strategic management, TrinityP3 | Leave a comment

When should we collaborate?

Posted on June 12, 2012 by Shawn Callahan

This is a guest post by Shawn Callahan – Founder of

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management | Tagged agency solutions, Anecdote, collaborate, Collaboration, cynefin, cynefin framework, Evalu8ing, marketing process optimisation, relationship performance, Shawn Callahan, strategic management | Leave a comment

Turning advertising production costs into financial assets

Posted on April 11, 2012 by Darren Woolley

One of the most overlooked assets are the digital assets created by the advertiser’s agency, design companies and direct marketing companies. It seems that for many advertisers the production process is a consumable one, with new advertising created with each … Continue reading →

Posted in agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production | Tagged advertising production costs, agency solutions, cost benchmarking, Darren Woolley, digital assets, digital benchmarking, marketing process optimisation, strategic management, TrinityP3 | Leave a comment

The impact of media fragmentation on television production budgets

Posted on March 5, 2012 by Darren Woolley

Many people in agencies and the film production industry complain that production budgets are not increasing in line with CPI or costs, but what they fail to consider is the overall context of the production budget, primarily the media investment. … Continue reading →

Posted in marketing process optimisation, media planning & buying, strategic management, television & electronic production | Tagged advertising and marketing, cost benchmarks, Darren Woolley, electronic production, marketing process optimisation, media buying, media investment, media planning, strategic management, Television production, TrinityP3, tv production cost | Leave a comment

When should agencies plan and buy media and when should advertisers

Posted on March 2, 2012 by Darren Woolley

Media planning and buying are usually undertaken by the media agency, but in recent discussions with marketers here and with global marketers in Europe and North America, there is an increasing question on why media buying should be in the … Continue reading →

Posted in agency solutions, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged agency solutions, Darren Woolley, Digital Marketing, marketing and advertising, marketing process optimisation, media agency, media buying, media planning, social media marketing, strategic management, TrinityP3 | Leave a comment

How to save your advertising production costs by defining your requirements up front

Posted on February 22, 2012 by Darren Woolley

No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process rather than in … Continue reading →

Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production | Tagged advertising production, agency solutions, cost reduction, Darren Woolley, marketing process optimisation, print production, production costs, production process, TrinityP3, tv production | Leave a comment

Save time and money by improving your advertising approval process

Posted on February 17, 2012 by Darren Woolley

Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight people involved in … Continue reading →

Posted in agency remuneration / compensation, agency solutions, case studies, marketing process optimisation, print production | Tagged advertising approval, agency compensation, agency remuneration, agency solutions, approval process, case studies, Darren Woolley, marketing process optimisation, print production, TrinityP3 | Leave a comment

How to ensure the price of your advertising production equals the quality delivered

Posted on February 6, 2012 by Darren Woolley

When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of production with negligible improvement … Continue reading →

Posted in marketing process optimisation, print production, television & electronic production | Tagged advertising production, Darren Woolley, marketing process optimisation, print production, production costs, strategic management, Television production, TrinityP3, tv production, tvc production | 1 Comment

Ten tips for managing advertising production costs more effectively

Posted on January 25, 2012 by Darren Woolley

It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us as production consultants. … Continue reading →