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Tag Archives: marketing procurement
Don’t just rationalise your advertising agency roster, strategically align it
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management
Tagged agency remuneration, agency roster, agency search and selection, agency solutions, Darren Woolley, marketing procurement, strategic alignment, strategic management, supplier alignment, TrinityP3
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What is included in your advertising agency overhead cost and what is not?
This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to none with her most … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, resource rate calculator
Tagged advertising agency overhead, agency compensation, agency overhead, agency remuneration, agency solutions, esther selvanayagam, marketing procurement, overhead cost, resource rate, TrinityP3
6 Comments
3 most common concerns marketers have about engaging an advertising production consultant
We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially in Asia-Pacific. These productions … Continue reading
Posted in agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production
Tagged advertising production consultant, agency solutions, Darren Woolley, digital marketing assessment, marketing procurement, production consultant, production consulting, strategic management, television production costs, TrinityP3
2 Comments
How to perform successful surgery on your marketing budget
Two weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected to continue to deliver … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment
Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing budget, marketing optimisation, marketing procurement, return on investment, strategic management, TrinityP3
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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant
The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production consulting resources, including TrinityP3. … Continue reading
Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production
Tagged advertising production consultant, Darren Woolley, marketing procurement, process optimisation, Procurement, production consultant, production consulting resources, production costs, strategic management, TrinityP3
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10 reasons you may need to re-evaluate your agency relationship
This is a guest post by Marketing FIRST Forum, the global consulting collective co-founded by
Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management
Tagged agency evaluation, agency relationship, agency review, agency solutions, marketing first forum, marketing procurement, stephan argent, strategic management, supplier relationship management, TrinityP3
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Some potential hidden costs in shooting your television commercials overseas
This is a guest post by TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. The still … Continue reading
Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, television & electronic production
Tagged agency remuneration, agency solutions, clive duncan, marketing procurement, process optimisation, strategic management, television commercial, Television production, TrinityP3, tvc costs
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Does your consultant know enough about digital marketing to add tangible value?
TrinityP3 has been attending the Adforum Worldwide Consultants Summit in New York for the past few years, as like the other consultants who attend, it is a worthwhile investment in maintaining the latest information on agency global trends across creative, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, social media & digital marketing
Tagged agency search, agency selection, content marketing, Darren Woolley, digital agency selection, Digital Marketing, marketing procurement, search engine optimisation, social media marketing, TrinityP3
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The Path to Data Driven Marketing
This is a guest post by Dean Harris, Director and Founder of
Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, return on investment, social media & digital marketing, strategic management
Tagged channel performance, customer relationship management, data driven marketing, dean harris, Digital Marketing, enterprise crm, key performance indicators, marketing communications, marketing procurement, strategic management, TrinityP3
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Tips for a successful agency search process
This is a guest post by Marketing FIRST Forum, the global consulting collective co-founded by
Posted in agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency search, agency search consultant, agency selection, client agency relationships, creative agency, marketing procurement, pitch management, pitch process, stephan argent, strategic management, TrinityP3
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