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Tag Archives: Marketing strategy
Thank you is a global phenomenon for marketers
This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment. It’s … Continue reading
Posted in customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management
Tagged anton buchner, benchmarking marketing, customer engagement, customer lifecycle plan, customer satisfaction, Digital Marketing, Marketing strategy, ROI, thank you strategy, TrinityP3
6 Comments
Of the 3 types of collaboration, which type do you need?
This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Think back to a meeting when you had a handful of people gathered around a whiteboard and … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management
Tagged Collaboration, community collaboration, management consulting, Marketing strategy, network collaboration, reciprocity, Shawn Callahan, social bookmarking, social media collaboration, team collaboration
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What is the real cost of your customer focused marketing strategy?
A client recently reported to us that their direct marketing (eDM and direct mail) response rate in cross-selling activities to existing customers was 3%, which they suggested was “a little under the industry average of 5%”. We looked at the … Continue reading
Posted in agency solutions, customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management
Tagged agency solutions, cost of silence, customer relationship management, Darren Woolley, direct marketing, marketing communication, marketing roi, Marketing strategy, return on investment, strategic management, TrinityP3
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The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising
My friend and colleague Shawn Callahan @unorder was working at the Cynefin Centre at IBM until he started his own business called Anecdote a few years ago. One of the areas he focuses on is using story telling and listening … Continue reading
Posted in interesting observations, marketing process optimisation, strategic management
Tagged cynefin framework, Darren Woolley, marketing and advertising, Marketing strategy, process optimisation, Shawn Callahan, strategic development, strategic management, strategic marketing, TrinityP3
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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2
Global growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives: The economic perspective – John Swadener, PwC & Larry Cristini, Eurasia Group … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation
Tagged agency consolidation, ana marketing, Darren Woolley, Financial Management, hans melotte, john swadener, larry cristini, managing multiple agencies, marketing procurement, Marketing strategy, martin sorrell, paul matsen, strategic alignment, TrinityP3
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If structure follows strategy how is marketing strategically positioned in your organisation?
Last week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and asked if I could … Continue reading
The power of aligning public relations and advertising in your marketing strategy
These days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising in the same media. … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Darren Woolley, Evalu8ing, marketing process optimisation, Marketing strategy, public relations, relationship performance monitoring, strategic management, TrinityP3
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How the scientific method can be used to ‘test and learn’ marketing strategy
When I was doing my Bachelor of Applied Science at RMIT, our first year included a study unit on the Theory of Science and the Scientific Method. In this unit we read Darwin’s The Origin of Species and discussed the … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Darren Woolley, marketing budget, marketing plan, marketing process optimisation, Marketing strategy, scientific method, strategic management, test and learn, TrinityP3
2 Comments
When strategy gets in the way of business strategy alignment
The term strategy is used a lot in marketing and especially in agencies. There is nothing wrong with the word, it is more the application of the word that can be problematic to clearly articulating what is meant, required or … Continue reading
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