Tag Archives: media buying

Why it is time to remove creative agencies from the production process

Posted on March 13, 2013 by Darren Woolley

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading →

Posted in agency solutions, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged agency remuneration, creative agencies, Darren Woolley, decoupling production, media buying, production process, production requirements, television post production, transcreation | 7 Comments

10 trends in strategic marketing management for 2013

Posted on January 21, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged consumer engagement, content brand strategy, Darren Woolley, data and analytics, managing complexity, media buying, media value, specialist agency, storytelling, strategic marketing management | 4 Comments

Measuring online and offline media value using media attribution

Posted on December 3, 2012 by Darren Woolley

Posted in data & direct marketing, marketing process optimisation, media planning & buying, mobile marketing, return on investment, social media & digital marketing, strategic management | Tagged banner ads, christian bartens, datalicious, media attribution, media benchmarking, media buying, media value, offline media, return on marketing investment, return on objective | Leave a comment

The media value chain: where value is created, lost and hidden

Posted on October 15, 2012 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged agency compensation, agency remuneration, boost media value, Darren Woolley, datalicious, media buying, media planning, media value, media value chain, thinkvine, TrinityP3 | Leave a comment

Are you turning people off with the frequency of your Olympic Sponsor TV Ad?

Posted on August 6, 2012 by Pam O'Connor

This is a guest post by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified to ‘Train the Trainer’ … Continue reading →

Posted in industry news & trends, interesting observations, media planning & buying, strategic management | Tagged advertising and marketing, Marketing strategy, media agency, media buying, media planning, olympic sponsor, pam o'connor, strategic management, TrinityP3, tv commercial | 1 Comment

Does procurement support or manage media these days?

Posted on July 11, 2012 by Tom Denford

This is a guest post by Tom Denford, Founding Partner of Marketing FIRST Forum, the global consulting collective co-founded by

Posted in agency solutions, marketing process optimisation, marketing procurement, media planning & buying, strategic management | Tagged agency solutions, id comms, marketing first forum, marketing procurement, media buying, media planning, Procurement, strategic management, tom denford, TrinityP3 | Leave a comment

Confused as to which of your agencies should be delivering social media ideas?

Posted on July 4, 2012 by Anton Buchner

This is a guest post by TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment. Here’s a handy … Continue reading →

Posted in agency solutions, customer relationship management, social media & digital marketing, strategic management | Tagged anton buchner, brand advertising, content management, customer engagement, customer service, Digital Marketing, media buying, social media management, strategic management, TrinityP3 | 2 Comments

How to leverage the new media landscape in the face of continued media marketplace change

Posted on June 29, 2012 by Darren Woolley

The recurring theme of the media marketplace is one of uncertainty.  The acceleration of technology, convergence of media, relaxation of cross media ownership and ‘fast changing’ media consumption patterns, all combine to leave advertisers and their media agencies unsure of … Continue reading →

Posted in media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged Darren Woolley, Digital Marketing, marketing and advertising, media buying, media planning, new media, return on investment, social media marketing, strategic management, TrinityP3 | 2 Comments

Challenging the payment terms for television commercial production services

Posted on June 22, 2012 by Clive Duncan

This is a guest post by TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. This … Continue reading →