Tag Archives: media planning

The five tasks all marketers should consider before 2013

Posted on December 21, 2012 by Darren Woolley

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading →

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, strategic management | Tagged agency performance reviews, agency review, brand management, Darren Woolley, marketing plan, marketing program, media planning, scope of work, strategic alignment, supplier rosters | Leave a comment

The media value chain: where value is created, lost and hidden

Posted on October 15, 2012 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged agency compensation, agency remuneration, boost media value, Darren Woolley, datalicious, media buying, media planning, media value, media value chain, thinkvine, TrinityP3 | Leave a comment

Want to learn about media optimisation and how to boost media ROI?

Posted on September 26, 2012 by Darren Woolley

To help celebrate ThinkVine’s visit to Sydney, Trinity P3 and Datalicious are hosting a 360° media event to help you get the most out of your media spend. Where: Room III – Establishment, Level 3, 252 George Street Sydney When: October … Continue reading →

Posted in data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, return on investment, strategic management | Tagged christian bartens, Darren Woolley, data insights, datalicious, mark battaglia, media attribution, media investment, media optimisation, media planning, media roi, sydney, thinkvine, TrinityP3 | Leave a comment

Media strategies for tough times: doing more with less

Posted on August 15, 2012 by Les Margulis

This is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of countries around the world. … Continue reading →

Posted in agency solutions, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing | Tagged agency solutions, brand strategy, Digital Marketing, les margulis, marketing process optimisation, media agency, media budgets, media planning, media strategies, strategic management, TrinityP3 | Leave a comment

Are you turning people off with the frequency of your Olympic Sponsor TV Ad?

Posted on August 6, 2012 by Pam O'Connor

This is a guest post by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified to ‘Train the Trainer’ … Continue reading →

Posted in industry news & trends, interesting observations, media planning & buying, strategic management | Tagged advertising and marketing, Marketing strategy, media agency, media buying, media planning, olympic sponsor, pam o'connor, strategic management, TrinityP3, tv commercial | 1 Comment

Does procurement support or manage media these days?

Posted on July 11, 2012 by Tom Denford

This is a guest post by Tom Denford, Founding Partner of Marketing FIRST Forum, the global consulting collective co-founded by

Posted in agency solutions, marketing process optimisation, marketing procurement, media planning & buying, strategic management | Tagged agency solutions, id comms, marketing first forum, marketing procurement, media buying, media planning, Procurement, strategic management, tom denford, TrinityP3 | Leave a comment

How to leverage the new media landscape in the face of continued media marketplace change

Posted on June 29, 2012 by Darren Woolley

The recurring theme of the media marketplace is one of uncertainty.  The acceleration of technology, convergence of media, relaxation of cross media ownership and ‘fast changing’ media consumption patterns, all combine to leave advertisers and their media agencies unsure of … Continue reading →

Posted in media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged Darren Woolley, Digital Marketing, marketing and advertising, media buying, media planning, new media, return on investment, social media marketing, strategic management, TrinityP3 | 2 Comments

12 innovative media options you may not see proposed by your media agency

Posted on June 18, 2012 by Darren Woolley

We hear constantly about the increasingly fragmenting and complex media market, but do you ever see the innovative, outside the square advertising and media initiatives that this provides? Or is your media agency inclined to serve up the same old … Continue reading →