Tag Archives: mediascope

Is the media industry all talk and no action?

Posted on April 10, 2013 by Darren Woolley

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading →

Posted in agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying, social media & digital marketing | Tagged , , , , , , , , | 1 Comment

What are the biggest issues and challenges facing media today?

Posted on March 18, 2013 by Darren Woolley

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading →

Posted in agency solutions, industry news & trends, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , | 1 Comment

12 innovative media options you may not see proposed by your media agency

Posted on June 18, 2012 by Darren Woolley

We hear constantly about the increasingly fragmenting and complex media market, but do you ever see the innovative, outside the square advertising and media initiatives that this provides? Or is your media agency inclined to serve up the same old … Continue reading →

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Posted in agency solutions, interesting observations, media planning & buying | Tagged , , , , , , , , , | 1 Comment