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Tag Archives: Online
A thought provoking warning for marketers from media agency PHD
Mumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now there are a few … Continue reading
Posted in data & direct marketing
Tagged applications, augmented reality, Customer centric, Data, Digital, media, Online, PHD Media, social media, Technology
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2010 – A year of faking it?
In my inbox this morning was an email from Julian Martin at Brand Central titled 2010, a year of faking it. In it he highlights that at a time when innovative thinking has the potential to drive true differentiation and … Continue reading
Posted in interesting observations
Tagged agency, banks, Compensation, innovation, negotiation, Online, politics, price, remuneration, retailers, value
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The future of advertising – Fast Company
A big thank you to St John Craner in New Zealand for this link to a Fast Company article on The Future of Advertising. It is about were Madison Ave, New York met with Hyper Island, Sweden and the clash … Continue reading
Posted in social media & digital marketing
Tagged Advertising, Digital, Fast Company, Mac, Marketing, Online, PC, strategy, Traditional
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Digital buzz words can drive you bonkers
One of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category. About a year ago I was presenting a report on the SEO … Continue reading
Posted in social media & digital marketing
Tagged AdTech, Anecdote, Digital Marketing, glossary, jargon, lingo, Marketing, Online, Shawn Callahan, social media, terms
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Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL
For far too long marketers and advertisers have held on to the outdated terms of ATL and BTL with increasingly more activity being Through the Line (TTL). Internet advertising and more importantly Social Media has blurred the traditional descriptions for … Continue reading
Posted in marketing process optimisation
Tagged Above the line, Advertising, ATL, Below the line, BTL, Channel, Content, Digital, Direct, Entertainment, Industry, Internet, Marketing, media, Online, Through the line, TTL
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