-
Tags
Advertising agency agency compensation agency remuneration agency review agency search agency selection agency solutions alignment benchmarking business strategy alignment Collaboration Compensation Creative Darren Woolley Digital Digital Marketing emissions Evalu8ing Marketing marketing and advertising marketing first forum marketing process optimisation marketing procurement media media agency media buying media planning performance pitch process optimisation Procurement production production costs remuneration scope of work Shawn Callahan social media strategic alignment strategic management strategic marketing consulting strategic marketing management television Television production TrinityP3Categories
- agency remuneration / compensation
- agency search & selection
- agency solutions
- case studies
- customer relationship management
- data & direct marketing
- Evalu8ing – Relationship Performance Monitoring
- green marketing & sustainability
- industry news & trends
- interesting observations
- iPhone business app
- marketing process optimisation
- marketing procurement
- media planning & buying
- mobile marketing
- print production
- resource rate calculator
- return on investment
- social media & digital marketing
- strategic management
- television & electronic production
- Top 10
- Uncategorized
Blog Archives
- May 2013 (11)
- April 2013 (13)
- March 2013 (12)
- February 2013 (12)
- January 2013 (13)
- December 2012 (9)
- November 2012 (13)
- October 2012 (14)
- September 2012 (12)
- August 2012 (14)
- July 2012 (13)
- June 2012 (17)
- May 2012 (15)
- April 2012 (11)
- March 2012 (13)
- February 2012 (13)
- January 2012 (12)
- December 2011 (10)
- November 2011 (13)
- October 2011 (14)
- September 2011 (12)
- August 2011 (8)
- July 2011 (3)
- June 2011 (6)
- May 2011 (3)
- April 2011 (4)
- March 2011 (8)
- February 2011 (10)
- January 2011 (8)
- December 2010 (8)
- November 2010 (9)
- October 2010 (3)
- September 2010 (5)
- August 2010 (3)
- July 2010 (5)
- June 2010 (9)
- May 2010 (17)
- April 2010 (15)
- March 2010 (17)
- December 2009 (4)
- November 2009 (1)
- October 2009 (13)
- September 2009 (1)
- August 2009 (1)
- July 2009 (4)
- June 2009 (3)
- May 2009 (2)
- April 2009 (3)
- March 2009 (5)
- February 2009 (3)
- January 2009 (2)
- November 2008 (3)
- October 2008 (3)
- September 2008 (1)
- August 2008 (5)
- July 2008 (4)
- June 2008 (1)
- May 2008 (5)
- April 2008 (8)
- March 2008 (1)
- November 2007 (4)
- October 2007 (2)
- September 2007 (4)
- March 2007 (4)
- February 2007 (5)
- December 2006 (1)
- November 2006 (6)
- October 2006 (7)
- September 2006 (16)
- August 2006 (25)
- July 2006 (5)
- April 2006 (8)
-
Tag Archives: performance
Why Digital Marketing should replace KPIs with EPIs
This is a guest post by Stephan Argent - a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Marketers have long shared their Key Performance Indicators (KPIs) with their agencies as a measure that helps define direction and success in … Continue reading
Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management
Tagged Digital Marketing, digital metrics, digital properties, engagement, influence, key performance indicators, kpis, marketing first forum, performance, stephan argent
3 Comments
What is the benefit of Evalu8ing in managing relationships between agencies and marketers?
Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? What do agencies think? … Continue reading
What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?
Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It is important to recognise … Continue reading
Win International Awards – Lose the business: It happens a lot
How often does this happen? Just read in AdNews that Orcon, NZ internet service provider, has awarded their advertising account to DraftFCB after a pitch. This is following the highly awarded “Iggy Pop” campaign developed by The Special Group. What … Continue reading
Why self assessment surveys are flawed in client / agency relationships
When British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall standard of driving as … Continue reading
A better way for advertisers’ to to select agencies
I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer who had pitched his … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, Creative, Digital, media, New Zealand, performance, pitch, process, remuneration, review, selection, tender
Leave a comment
How can the relationship between procurement, marketing and agencies be improved?
At the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve outputs (results). Here, Bruno … Continue reading
How to better manage client / agency relationships
This is the second part of a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong. The talk, in two parts, covers: 1. Service providers structure 2. Remuneration 3. Contracts … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, alignment, Collaboration, Marketing, performance, remuneration
Leave a comment
How to better manage client / agency relationships
This is from a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong. Interestingly the audience was composed primarily of agencies, with a few marketers. The talk, in two parts, … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, alignment, Collaboration, Marketing, performance, remuneration
Leave a comment
Evalu8ing collaboration and relationship improvement system expands globally
In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers – creative, digital, media, direct marketing, public relations agencies etc. Often marketers will … Continue reading
Subscribe
Vimeo
Youtube
Facebook
Twitter
LinkedIn
RSS
Slideshare
Reviewed Books
Four Square
Google Maps
Google+
Thanks for visiting the TrinityP3 Blog. We welcome your comments. Please understand this is a moderated blog. All comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted. Please see our Terms of Use for more information.