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Tag Archives: pitch fees

The danger of making token pitch payments to agencies

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

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When should an advertiser pay pitch fees when selecting a new advertising agency?

There are times when an advertiser should go to the market to select a new agency. But this is not a process that should be entered into lightly. Going out to the market place comes with several risks and costs … Continue reading

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Thomas Cook the new Dr. Evil, demanding £1,000,000 success fee

I just saw this story from Brand Republic – Thomas Cook in pitch fee row. It reminds me of Dr. Evil from Austin Powers, demanding his one million dollars! I spoke about this and the general concept of success fees … Continue reading

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