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Tag Archives: pitch
To pitch or not to pitch? The issues every marketer should consider before answering this question.
Undertaking an agency review or “pitch” should only be done for the following reasons: 1. You want to appoint an agency provider for the first time. It may be a new business, new brand or growth in an existing business … Continue reading
When agency pitches go wrong – or the dangers of DIY pitches
Australian AdNews Magazine has an Off the Record section with gossip, rumour and unsubstantiated stories. This is the one area a marketer does not want to end up. It usually means there is a negative buzz in the industry about … Continue reading
Posted in agency search & selection
Tagged Adnews, agency selection, Off the record, pitch, review
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Agency Pitch Consultants Accused of ‘Double-Dip’
AdAge today reports that Steve Blamer, ex-Grey CEO and FCB Global CEO, has set up his own pitch consultancy. To promote the birth of the Blamer Partnership, Mr. Blamer (unfortunate name) took up a good-old-fashioned direct-mail campaign, but with a … Continue reading
Posted in agency search & selection
Tagged AAAA, AANA, AdAge, AFA, agency selection, ANA, Communications Council, pitch, rules of the road, search consultants
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FREE – Nothing gets you nothing with agency compensation
In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often the resources you don’t … Continue reading
Agency title promotion and the impact on retainers and fees
Marketing Magazine report that Deloitte has released the results of a webcast poll, which found that “out of 1,675 professionals across a variety of sectors surveyed, more than half (52%) of respondents believed solicitation and negotiation posed the greatest risk … Continue reading
A better way for advertisers’ to to select agencies
I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer who had pitched his … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, Creative, Digital, media, New Zealand, performance, pitch, process, remuneration, review, selection, tender
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Revenge of the freelance copywriter on a new business pitch
How embarrassing for WPP and Y&R. Used a freelance copywriter and then didn’t pay him. But here is the deal. How do you know who worked on the new business pitch for your business? There is a better way to … Continue reading
The traps and pitfalls of setting agency remuneration during a pitch
It became very fashionable, especially amongst less enlightened procurement professionals, to run a pitch or tender during the GFC as a way of reducing agency costs. But many of the advertisers who actively pursued this strategy are already suffering the … Continue reading
Posted in agency search & selection
Tagged cost, Marketing, pitch, Procurement, reduction, remuneration
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If chemistry is so important, why do so many agencies get it so horribly wrong?
Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a potential new client goes … Continue reading
Posted in agency search & selection
Tagged Advertising, Agencies, chemistry, Digital, direct marketing, first impressions, Marketing, media, pitch, public relations, selection, tender
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Ten important considerations before an agency should agree to pitch for business
Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.
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