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Tag Archives: process optimisation
Bian Que and the preventative approach to marketing process
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged bian que, crisis management, Darren Woolley, marketing process, preventative marketing process, process optimisation, Procurement, remuneration benchmarking, supplier alignment
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Reducing expenditure by determining and minimising print obsolescence
This post is by Shirley Kirkwood, a Senior Consultant with TrinityP3. Shirley has a unique and diverse career background spanning over 30 years, with proven experience in the print, advertising, publishing, graphics arts, marketing, and corporate arena. In the past we’ve … Continue reading
Posted in agency solutions, green marketing & sustainability, marketing process optimisation, marketing procurement, print production, return on investment
Tagged advertising print cost, obsolescence process, print obsolescence, process optimisation, production costs, production management, reduce waste, reducing expenditure, shirley kirkwood
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12 reasons why brainstorming does not work
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, strategic management
Tagged allsorts habit creation, brainstorming, Collaboration, collaborative tool, creative thinking, Darren Woolley, process optimisation, stakeholder alignment, strategic management, TrinityP3
5 Comments
How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant
The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production consulting resources, including TrinityP3. … Continue reading
Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production
Tagged advertising production consultant, Darren Woolley, marketing procurement, process optimisation, Procurement, production consultant, production consulting resources, production costs, strategic management, TrinityP3
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Some potential hidden costs in shooting your television commercials overseas
This is a guest post by TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. The still … Continue reading
Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, television & electronic production
Tagged agency remuneration, agency solutions, clive duncan, marketing procurement, process optimisation, strategic management, television commercial, Television production, TrinityP3, tvc costs
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Nine great ways to ensure you will never get a high performance marketing team
This is a guest post by TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I was recently asked by a client, in a meeting, to describe … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency solutions, high performance marketing, marketing procurement, nathan hodges, process optimisation, raci, stakeholder management, strategic management, structure follows strategy, TrinityP3
2 Comments
A simple test for your strategic marketing and business initiatives
This is a guest post by Shawn Callahan – Founder of
The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising
My friend and colleague Shawn Callahan @unorder was working at the Cynefin Centre at IBM until he started his own business called Anecdote a few years ago. One of the areas he focuses on is using story telling and listening … Continue reading
Posted in interesting observations, marketing process optimisation, strategic management
Tagged cynefin framework, Darren Woolley, marketing and advertising, Marketing strategy, process optimisation, Shawn Callahan, strategic development, strategic management, strategic marketing, TrinityP3
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Challenging some of the strategic notions of media agency structures and services
Recently the trade press in Australia had a headline that screamed: “Woolley questions RACQ agency consolidation” The story linked my opinion on agency consolidation, which is that it is not right for everyone, with the fact that the RACQ in … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management
Tagged agency consolidation, agency roster, agency solutions, Darren Woolley, Digital Marketing, media agency structures, media buying, media planning, process optimisation, strategic management, TrinityP3
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