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Tag Archives: Procurement
How agency relationship evaluations reflect your management style
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation
Tagged 360 degree feedback, agency performance, agency relationship, agency score card, Darren Woolley, Evalu8ing, evaluation process, gap analysis, management style, Procurement
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Decoupling or unbundling advertising production
This post is by Richard Woodford who is the founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and was … Continue reading
Posted in agency solutions, marketing process optimisation, marketing procurement, print production, return on investment, television & electronic production
Tagged advertising production, Collaboration, decoupling production, marketers and agencies, Procurement, richard woodford, unbundling production
2 Comments
Bian Que and the preventative approach to marketing process
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged bian que, crisis management, Darren Woolley, marketing process, preventative marketing process, process optimisation, Procurement, remuneration benchmarking, supplier alignment
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A tale on why procurement is a dirty word in marketing
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
How to step beyond simply cost benchmarking your advertising agency
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, marketing procurement, resource rate calculator, return on investment, strategic management
Tagged agency benchmarking, agency fees, agency relationship, agency remuneration, cost benchmarking, Darren Woolley, media commission, Procurement, TrinityP3
2 Comments
Top 5 client accounting demands that make agencies feel unvalued
This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and operations. His expertise and knowledge covers the spectrum from large multi-national operations down to the boutique creative shop. A couple of weeks … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management
Tagged agency accounting practices, agency payment terms, agency purchase order, baseline hours, client accounting demands, nick hand, overhead mark up, Procurement, procuring agency services
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The dangers of misusing benchmarking
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant
The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production consulting resources, including TrinityP3. … Continue reading
Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production
Tagged advertising production consultant, Darren Woolley, marketing procurement, process optimisation, Procurement, production consultant, production consulting resources, production costs, strategic management, TrinityP3
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