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Tag Archives: production costs
Reducing expenditure by determining and minimising print obsolescence
This post is by Shirley Kirkwood, a Senior Consultant with TrinityP3. Shirley has a unique and diverse career background spanning over 30 years, with proven experience in the print, advertising, publishing, graphics arts, marketing, and corporate arena. In the past we’ve … Continue reading
Posted in agency solutions, green marketing & sustainability, marketing process optimisation, marketing procurement, print production, return on investment
Tagged advertising print cost, obsolescence process, print obsolescence, process optimisation, production costs, production management, reduce waste, reducing expenditure, shirley kirkwood
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The financial negligence demonstrated by creative agencies in production
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, television & electronic production
Tagged advertising campaign, animatics, approval process, creative agencies, Darren Woolley, financial negligence, production budget, production costs, production quotes, tvc production
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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant
The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production consulting resources, including TrinityP3. … Continue reading
Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production
Tagged advertising production consultant, Darren Woolley, marketing procurement, process optimisation, Procurement, production consultant, production consulting resources, production costs, strategic management, TrinityP3
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Why does the big brand idea always seem to mean big advertising bucks?
When we raise issues about advertising costs, the most common accusation from the agencies is that we inhibit the creation of the big idea. Firstly we are certainly not against the big idea. For any advertising to be effective, it … Continue reading
Posted in agency remuneration / compensation, return on investment, strategic management, television & electronic production
Tagged advertising costs, agency compensation, agency remuneration, agency solutions, brand idea, Darren Woolley, production costs, strategic management, the big idea, TrinityP3
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Shooting your next television commercial off-shore has never been more affordable
Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the Australian dollar is high … Continue reading
How to save your advertising production costs by defining your requirements up front
No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process rather than in … Continue reading
Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production
Tagged advertising production, agency solutions, cost reduction, Darren Woolley, marketing process optimisation, print production, production costs, production process, TrinityP3, tv production
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How to ensure the price of your advertising production equals the quality delivered
When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of production with negligible improvement … Continue reading
Posted in marketing process optimisation, print production, television & electronic production
Tagged advertising production, Darren Woolley, marketing process optimisation, print production, production costs, strategic management, Television production, TrinityP3, tv production, tvc production
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Ten tips for managing advertising production costs more effectively
It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us as production consultants. … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10
Tagged advertising production, agency solutions, cost assessments, Darren Woolley, digital production, managing advertising production, marketing process optimisation, production benchmarking, production costs, strategic management, TrinityP3
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The unseen supplier contract in TV production that exposes marketers to legal disputes
As “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and conditions (let’s call it … Continue reading
TV Production: Paying for “flavour-of-the-month” or the best solution?
There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can influence the choice of … Continue reading
Posted in television & electronic production
Tagged advertising production, director choice, location choice, production budgets, production costs, production techniques, television, television production budgets, television production costs, TV, tv advertising production, tv production budgets, tv production costs
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