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Tag Archives: production
What it takes to get one actor to play two parts
CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the Winklevoss Twins were played … Continue reading
Is creativity really valued in marketing & advertising?
At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they spend so much time … Continue reading
Posted in agency remuneration / compensation
Tagged advertisers, Caxton Award, Compensation, creativity, Margin, Marketers, production, profit, remuneration, value
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11 trends in marketing services for 2011
In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus on the role of … Continue reading
New Zealand represents excellent value for Australian TV commercial production
At the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of actors overseas compared … Continue reading
Posted in television & electronic production
Tagged Actors, Advertising, Airfares, Australia, costs, efficiency, Film, Location, MEAA, New Zealand, post production, production, SPAA, television, Travel, TV
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What TrinityP3 is known for and what we do
On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team from GPY&R Melbourne. I … Continue reading
Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production
Tagged Adnews, Agencies, B&T, Campaign, Campaign Brief, Caxton, Compensation, D-Man, Digital, George Patterson Y&R, GPY&R, Introduction, Marketeers, Marketers, Marketing, media, Mumbrella, production, remuneration, Speech, Trade Press
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Why television post production can take hours finding the right effect
Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the editors, producers and creative … Continue reading
Posted in television & electronic production
Tagged award winning, benchmarks, costs, Creative, digital effects, directors, edit suite, EFX, Film, post production, producers, production, SFX, sound effects, sound mix, television, VFX
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Managing Television Production Costs for Maximum Value
The television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible outcome, but that that … Continue reading
35 mm film versus digital video – a professional comparison
While the film industry continues to embace digital video for feature film production due to a whole range of benefits including the rapidly improving quality and ease when using visual / special effects, advertising production still seems stuck in using … Continue reading
CASE STUDY: Television Production Review
Company Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their agencies. Creative Solution: TP3 … Continue reading
Posted in case studies
Tagged benchmarking, Cost assessment, production, production costs, rates, television, TV
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