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Tag Archives: public relations
The power of aligning public relations and advertising in your marketing strategy
These days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising in the same media. … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Darren Woolley, Evalu8ing, marketing process optimisation, Marketing strategy, public relations, relationship performance monitoring, strategic management, TrinityP3
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Open tenders are not the best way to select agencies
I was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we got to discussing the process, I was asked by the head of marketing what process would be best. Before I … Continue reading
Procurement panels do not always deliver on their promise
Recently I have noticed that the traditional procurement “panel” approach to supplier management has been increasingly failing to deliver. One of the key reasons for this is the increasing diversity in agency services, specialities and core capabilities driven by technology. … Continue reading
Do you want Account Management or Account Service from your ad agency?
Look, I know you may think this is knit picking but I have noticed that some people talk about Account Service and other call it Account Management. Personally I have always said Account Management. What do I mean? The people … Continue reading
If chemistry is so important, why do so many agencies get it so horribly wrong?
Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a potential new client goes … Continue reading
Posted in agency search & selection
Tagged Advertising, Agencies, chemistry, Digital, direct marketing, first impressions, Marketing, media, pitch, public relations, selection, tender
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How can an agency win the pitch when the client can’t even remember your name?
The fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely true. If you are … Continue reading
What is it that TrinityP3 do?
We assess and benchmark television, print and digital productions, BUT we are not cost consultants because we do not get paid for the savings we identify. We help marketers select creative, digital, media, direct marketing, pubic relations, experiential, promotions agencies … Continue reading
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