Tag Archives: scope of work

The five tasks all marketers should consider before 2013

Posted on December 21, 2012 by Darren Woolley

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, strategic management | Tagged agency performance reviews, agency review, brand management, Darren Woolley, marketing plan, marketing program, media planning, scope of work, strategic alignment, supplier rosters | Leave a comment

The world’s worst advertising agency scope of work defined by a marketer

Posted on May 14, 2012 by Darren Woolley

I know that no one except lawyers, and some procurement people enjoy reading contracts, but in fact contracts are interesting and important documents as they define the terms and conditions of a relationship between two parties. My legal friends tell … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions | Tagged Advertising agency, agency compensation, agency contract, agency remuneration, agency requirements, agency solutions, Darren Woolley, scope of work, strategic management, TrinityP3 | 2 Comments

Aligning marketing expectations to marketing budget when establishing the agency scope of work

Posted on April 20, 2012 by Darren Woolley

A marketer recently provided their extensive scope of work to their preferred agency so the agency could provide a remuneration proposal. The problem was that the proposal was almost double the marketers budget for the agency fee. This budget was … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions, strategic management | Tagged agency compensation, agency remuneration, agency scope of work, agency solutions, Darren Woolley, scope calculator, scope monitor, scope of work, strategic management, TrinityP3 | Leave a comment

How to calculate the agency head hours required to deliver your scope of work

Posted on March 23, 2012 by Darren Woolley

Many remuneration agreements, be they project fees or retainers, are based on the head hour resources required to undertake the task multiplied by an overhead and profit factor. But one of the key issues is setting a realistic scope of … Continue reading →

Posted in agency remuneration / compensation, marketing process optimisation, media planning & buying, print production, social media & digital marketing, television & electronic production | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, head hours, media buying, media planning, process optimisation, scope of work, strategic management, TrinityP3 | Leave a comment

The unseen supplier contract in TV production that exposes marketers to legal disputes

Posted on January 11, 2012 by Darren Woolley

As “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and conditions (let’s call it … Continue reading →

Posted in agency solutions, television & electronic production | Tagged agency contracts, agency solutions, Darren Woolley, production contracts, production costs, scope of work, SPAA, strategic management, supplier contract, Television production, TrinityP3, tvc production | Leave a comment

Balancing risk and reward in value based advertising agency compensation

Posted on October 6, 2011 by Darren Woolley

Last week in NYC I was speaking at the WFA COMPAG group about Value Based Compensation (VBC). During the discussion I made the distinction that VBC can be segmented into two approaches – Output Based Price and Outcome Based Performance. … Continue reading →

Posted in agency remuneration / compensation, agency solutions | Tagged advertising agencies, agency compensation, agency remuneration, agency solutions, compensation models, Darren Woolley, media commission, output based value, resource cost, scope of work, TrinityP3 | Leave a comment

How your agency compensation method can add value

Posted on October 3, 2011 by Darren Woolley

I was recently participating in a discussion in the ANA Advertising Financial Conference LinkedIn Group when Bob Cauley from Beekman & Associates chimed in with “at Beekman Associates argue that “how” you pay your agency is far less important than … Continue reading →

Posted in agency remuneration / compensation | Tagged agency compensation, agency remuneration, agency resource, agency solutions, Darren Woolley, media commission, scope of work, strategic alignment, strategic marketing consultants, TrinityP3 | Leave a comment

Defining the scope of advertising agency services to determine agency compensation

Posted on September 7, 2011 by Darren Woolley

Defining the scope of work can be a difficult and apparently almost Herculean task for some marketers – yet this is a necessary step in determining agency compensation. Agency solutions discussed here:

Posted in agency remuneration / compensation | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, scope of work, strategic marketing consulting, top advertising agency, TrinityP3 | 1 Comment

Is benchmarking the real failing of marketing procurement?

Posted on February 7, 2011 by Darren Woolley

There is a lot of discussion and questioning of benchmarking. I recently found this article titled “Is benchmarking the real failing of global marketing procurement?” on Businessweek.com from Freedman International. Heavily drawing from the article in AdAge by Avi Dan … Continue reading →