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Tag Archives: selection
Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the same. They have the … Continue reading
Posted in agency search & selection
Tagged AdAge, agency, Avi Dan, Compensation, Creative, Digital, media, Procurement, remuneration, search, selection, value
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What do agencies think about TrinityP3?
For those marketers who have not worked with us, there is often a point where they naturally wonder how advertising agencies feel about what we do. After all, there is a lot of negative press about the involvement of procurement … Continue reading
MARKETERS – Before you pitch for an agency, read this!
Earlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called me up one morning … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, Creative, Digital, media, Pitching, PR, score cards, selection, Trade Press
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How much time does it take to run an agency pitch?
Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how much time will it … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, costs, Creative, Digital, media, process, resources, search, selection, supplier, time
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FREE – Nothing gets you nothing with agency compensation
In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often the resources you don’t … Continue reading
Agency title promotion and the impact on retainers and fees
Marketing Magazine report that Deloitte has released the results of a webcast poll, which found that “out of 1,675 professionals across a variety of sectors surveyed, more than half (52%) of respondents believed solicitation and negotiation posed the greatest risk … Continue reading
A better way for advertisers’ to to select agencies
I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer who had pitched his … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, Creative, Digital, media, New Zealand, performance, pitch, process, remuneration, review, selection, tender
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If chemistry is so important, why do so many agencies get it so horribly wrong?
Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a potential new client goes … Continue reading
Posted in agency search & selection
Tagged Advertising, Agencies, chemistry, Digital, direct marketing, first impressions, Marketing, media, pitch, public relations, selection, tender
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How can an agency win the pitch when the client can’t even remember your name?
The fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely true. If you are … Continue reading
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