Tag Archives: storytelling

Content marketing 101: Five basic principles you will need

Posted on April 12, 2013 by Craig Hodges

This post is by Craig Hodges, the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. Craig worked in magazines, publishing, internet radio and web development before embracing his true passion – digital content marketing. It was the … Continue reading →

Posted in data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, social media & digital marketing, strategic management | Tagged content marketing, content marketing 101, craig hodges, digital content marketing, Digital media, hubspot, king content, kraft, storytelling | 4 Comments

Why story telling beats fact telling every time

Posted on January 30, 2013 by Shawn Callahan

This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. I’m just reading the Art of Explanation by Lee LeFever. I’m at the chapter on storytelling and LeFever opens with two … Continue reading →

Posted in industry news & trends, interesting observations, marketing process optimisation, strategic management | Tagged Anecdote, art of explanation, big s storytelling, coincidence stories, fact telling, Shawn Callahan, story practitioners, story telling, storytelling | 1 Comment

10 trends in strategic marketing management for 2013

Posted on January 21, 2013 by Darren Woolley

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged consumer engagement, content brand strategy, Darren Woolley, data and analytics, managing complexity, media buying, media value, specialist agency, storytelling, strategic marketing management | 4 Comments

How to respond to misinformation that’s hurting your business

Posted on December 5, 2012 by Shawn Callahan

This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. I like to ask senior executives this simple question: is there a story going around your company that’s causing … Continue reading →

Posted in Evalu8ing - Relationship Performance Monitoring, interesting observations, strategic management | Tagged Business strategy, management consulting, misinformation, robert cialdini, Shawn Callahan, social proof, stephan lewandowsky, storytelling, strategy formulation, strategy process | 2 Comments

How to tell a story about yourself without sounding like an ego-maniac

Posted on October 31, 2012 by Shawn Callahan

This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. To paraphrase Annette Simmons, “People wont listen to you until they know who you are and what … Continue reading →

Posted in interesting observations, strategic management | Tagged Anecdote, Collaboration, knowledge management, management consulting, narrative techniques, Shawn Callahan, storytelling, storytelling for business | 4 Comments

The power of plain language when communicating strategy

Posted on September 21, 2012 by Shawn Callahan

This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Most leaders really struggle to use plain language, especially when it comes to communicating something like strategy. … Continue reading →

Posted in interesting observations, marketing process optimisation, strategic management | Tagged Anecdote, communicating strategy, employee engagement, maeve binchy, management consulting, plain language, relationship management, Shawn Callahan, storytelling, TrinityP3 | Leave a comment

How good a storyteller is your agency?

Posted on March 28, 2011 by Darren Woolley

Storytelling has been embraced by agencies and marketers as an important communication skill. In presenting their credentials, some agencies talk about telling the “brand” story or developing the brand story, while other proclaim they are the storytellers for their clients. … Continue reading →