Tag Archives: strategic marketing consulting

Top 10 most common ways advertisers waste money

Posted on December 5, 2011 by Darren Woolley

While a lot of effort goes into negotiating lower prices with agencies and other suppliers, there is a much larger opportunity in focusing on reducing the waste in the advertising process. Some of these are easy to address, others can … Continue reading →

Posted in agency remuneration / compensation, agency solutions, Top 10 | Tagged advertising benchmarking, advertising processes, agency compensation, agency remuneration, agency solutions, cost benchmarking, Darren Woolley, strategic management, strategic marketing consulting, TrinityP3 | 5 Comments

TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the Difference?

Posted on October 12, 2011 by Darren Woolley

I was recently in NYC and had dinner with Deborah Malone, the Founder of The Internationalist Magazine. I was talking to her about the fact that in the US most people call it Agency Compensation while in Australia, the UK … Continue reading →

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged agency compensation, agency remuneration, agency solutions, Australia, Darren Woolley, deborah malone, internationalist, P3, strategic management, strategic marketing consulting, TrinityP3 | Leave a comment

As part of good advertising process, do you protect your brand from Google?

Posted on September 30, 2011 by Darren Woolley

Taking a trade mark on your brand is part of the advertising process to protect your brand from competitors. But in this guest post from the team at 1Place Patent Attorneys & Solicitors, it appears your trademark may not completely … Continue reading →

Posted in industry news & trends, interesting observations, marketing process optimisation | Tagged advertising process, Darren Woolley, google adwords, marketing process optimisation, registered trademarks, strategic marketing consulting, strategic marketing management, trade mark, TrinityP3 | Leave a comment

Protecting the outputs of the advertising process because they’re worth it

Posted on September 28, 2011 by Darren Woolley

Often we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. In this guest post from the team at … Continue reading →

Posted in industry news & trends, interesting observations, marketing process optimisation | Tagged branding process, Darren Woolley, strategic marketing, strategic marketing consulting, taglines, trade mark law, trade marks, trademark protection, trademarks, TrinityP3 | Leave a comment

An easy way to improve advertising process

Posted on September 23, 2011 by Darren Woolley

When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look at the level of … Continue reading →

Posted in marketing process optimisation | Tagged Agencies, agency compensation, agency remuneration, agency solutions, benchmarking, Creative, Darren Woolley, improve advertising process, strategic marketing consulting, TrinityP3 | 5 Comments

When strategy gets in the way of business strategy alignment

Posted on September 20, 2011 by Darren Woolley

The term strategy is used a lot in marketing and especially in agencies. There is nothing wrong with the word, it is more the application of the word that can be problematic to clearly articulating what is meant, required or … Continue reading →

Posted in marketing process optimisation | Tagged agency solutions, business strategy alignment, Darren Woolley, Marketing strategy, strategic alignment, strategic marketing consulting, TrinityP3 | 2 Comments

Not all client agency relationships are the same

Posted on September 16, 2011 by Darren Woolley

I was having a conversation with one of my clients last week and they were talking about how it is demanding enough managing multiple brands within their portfolio, but with a growing number of stakeholders internally, multiple channels being used, … Continue reading →

Posted in marketing process optimisation | Tagged agency solutions, Darren Woolley, strategic alignment, strategic business alignment, strategic marketing consulting, strategic supplier alignment, strategic supplier model, supplier solutions, TrinityP3 | 2 Comments

The changing role of intellectual property in client agency relationships

Posted on September 9, 2011 by Darren Woolley

There are often discussions in the industry regarding the charging of fees for intellectual property. Most of the contracts we see have the agency assign their IP on the payment of the project or retainer fee. The issue is that … Continue reading →

Posted in agency remuneration / compensation, agency solutions, industry news & trends | Tagged agency compensation, agency remuneration, agency solutions, client agency relationships, Darren Woolley, intellectual property, IP, strategic marketing consulting, TrinityP3 | 1 Comment

Defining the scope of advertising agency services to determine agency compensation

Posted on September 7, 2011 by Darren Woolley

Defining the scope of work can be a difficult and apparently almost Herculean task for some marketers – yet this is a necessary step in determining agency compensation. Agency solutions discussed here: