Tag Archives: Television production

Some potential hidden costs in shooting your television commercials overseas

Posted on August 3, 2012 by Clive Duncan

This is a guest post by TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. The still … Continue reading →

Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, television & electronic production | Tagged agency remuneration, agency solutions, clive duncan, marketing procurement, process optimisation, strategic management, television commercial, Television production, TrinityP3, tvc costs | Leave a comment

Adding procurement and purchasing rigour into television advertising production

Posted on March 21, 2012 by Darren Woolley

When the agency present “competitive” estimates for the latest television production, are you presented with the three quotes on one page, with the three costs all within 5% to 10% of each other? Is this familiar? Does this mean that … Continue reading →

Posted in agency remuneration / compensation, agency solutions, strategic management, television & electronic production | Tagged agency creatives, agency producer, agency solutions, Darren Woolley, Procurement, strategic management, television advertising production, Television production, tender process, TrinityP3, tv production | Leave a comment

Shooting your next television commercial off-shore has never been more affordable

Posted on March 16, 2012 by Darren Woolley

Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the Australian dollar is high … Continue reading →

Posted in industry news & trends, interesting observations, television & electronic production | Tagged Australia, Darren Woolley, exchange rates, marketing first forum, production costs, television advertising, television commercials, Television production, TrinityP3, tv production | Leave a comment

The impact of media fragmentation on television production budgets

Posted on March 5, 2012 by Darren Woolley

Many people in agencies and the film production industry complain that production budgets are not increasing in line with CPI or costs, but what they fail to consider is the overall context of the production budget, primarily the media investment. … Continue reading →

Posted in marketing process optimisation, media planning & buying, strategic management, television & electronic production | Tagged advertising and marketing, cost benchmarks, Darren Woolley, electronic production, marketing process optimisation, media buying, media investment, media planning, strategic management, Television production, TrinityP3, tv production cost | Leave a comment

Case studies on how production assessments can add value to television advertising costs

Posted on February 15, 2012 by Darren Woolley

Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as evidenced in this video introduction … Continue reading →

Posted in agency solutions, case studies, strategic management, television & electronic production | Tagged agency solutions, case studies, Darren Woolley, production cost assessments, production cost estimates, production management, strategic management, Television production, TrinityP3 | Leave a comment

How to ensure the price of your advertising production equals the quality delivered

Posted on February 6, 2012 by Darren Woolley

When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of production with negligible improvement … Continue reading →

Posted in marketing process optimisation, print production, television & electronic production | Tagged advertising production, Darren Woolley, marketing process optimisation, print production, production costs, strategic management, Television production, TrinityP3, tv production, tvc production | 1 Comment

Case studies on the mistakes advertisers make with their TV advertising productions

Posted on January 30, 2012 by Darren Woolley

In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were unaware of the impact … Continue reading →

Posted in agency solutions, case studies, television & electronic production | Tagged agency compensation, agency remuneration, agency solutions, benchmarking cost, case studies, Darren Woolley, production cost, strategic management, Television production, TrinityP3, tv advertising | Leave a comment

What is the industry benchmark cost of producing a television advertisement?

Posted on January 20, 2012 by Darren Woolley

The perennial $64,000 question. Or in many cases a damned sight more. The fact of the matter is that it usually costs whatever the budget is that has been assigned by you – the client. In many instances, it costs … Continue reading →

Posted in agency solutions, strategic management, television & electronic production | Tagged agency solutions, benchmark cost, cost benchmarking, Darren Woolley, electronic production, media budget, strategic management, television advertisement, Television production, TrinityP3, tvc production | Leave a comment

The unseen supplier contract in TV production that exposes marketers to legal disputes

Posted on January 11, 2012 by Darren Woolley

As “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and conditions (let’s call it … Continue reading →