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Tag Archives: Television production
Top 10 ways to avoid ending up in court for misleading and deceptive conduct
There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It has happened to a number of advertisers in … Continue reading
Posted in agency solutions, print production, television & electronic production, Top 10
Tagged advertising legal advice, agency solutions, Australia, Darren Woolley, deceptive advertising, electronic production, print production, strategic management, Television production, trade practice act, TrinityP3
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Top 10 ways to get greater value from music in your marketing
Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around the brand. But here … Continue reading
What it takes to get one actor to play two parts
CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the Winklevoss Twins were played … Continue reading
CASE STUDY: Television Production Supplier Negotiation
Company Category: Tourism Challenging Problem: The Tourism Board had brokered a deal to ‘piggy- back’ an major new film about the country by having the film’s director shoot a TVC in the same style. As competitive costs were logistically unavailable … Continue reading
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