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Tag Archives: television
TV Production: Paying for “flavour-of-the-month” or the best solution?
There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can influence the choice of … Continue reading
Posted in television & electronic production
Tagged advertising production, director choice, location choice, production budgets, production costs, production techniques, television, television production budgets, television production costs, TV, tv advertising production, tv production budgets, tv production costs
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New Zealand represents excellent value for Australian TV commercial production
At the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of actors overseas compared … Continue reading
Posted in television & electronic production
Tagged Actors, Advertising, Airfares, Australia, costs, efficiency, Film, Location, MEAA, New Zealand, post production, production, SPAA, television, Travel, TV
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The top 10 advertising jingles of the century?
Love them or hate them, great jingles have a way of getting stuck in your head. Forbes.com has just published the top 10 greatest jingles as voted by CMOs and Ad Executives in the US. 1. I’d like to buy … Continue reading
CASE STUDY: Re-drafting the actor’s / talent agreement / contract
Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the actor’s union contracts, the terms … Continue reading
Posted in case studies
Tagged Actors, Advertising, assessment, benchmarks, Cinema, Community Service, Compensation, Government, Internet, production costs, remuneration, talent agreement, Talent Costs, television, TV
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Why television post production can take hours finding the right effect
Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the editors, producers and creative … Continue reading
Posted in television & electronic production
Tagged award winning, benchmarks, costs, Creative, digital effects, directors, edit suite, EFX, Film, post production, producers, production, SFX, sound effects, sound mix, television, VFX
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Some people do not understand the value companies like TrinityP3 add
TrinityP3 was founded by me in January 2000 following 15 years of working in advertising as a copywriter and creative director. In that time we have worked and assisted more than 100 major advertisers. But then this week, Seven Media … Continue reading
Posted in interesting observations
Tagged Advertising, Agencies, James Warburton, Marketing, media, MFA, purpose, remuneration, Seven Network, television, value, value creation
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Managing Television Production Costs for Maximum Value
The television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible outcome, but that that … Continue reading
35 mm film versus digital video – a professional comparison
While the film industry continues to embace digital video for feature film production due to a whole range of benefits including the rapidly improving quality and ease when using visual / special effects, advertising production still seems stuck in using … Continue reading
CASE STUDY: Television Production Review
Company Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their agencies. Creative Solution: TP3 … Continue reading
Posted in case studies
Tagged benchmarking, Cost assessment, production, production costs, rates, television, TV
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