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Tag Archives: TrinityP3
How to save your advertising production costs by defining your requirements up front
No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process rather than in … Continue reading
Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production
Tagged advertising production, agency solutions, cost reduction, Darren Woolley, marketing process optimisation, print production, production costs, production process, TrinityP3, tv production
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Paying peanuts? – It is not the smartest advertising agency remuneration strategy
No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance and service levels provided … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management
Tagged advertising agency remuneration, agency compensation, agency remuneration, agency resources, agency solutions, benchmarking, benchmarking performance, Darren Woolley, overhead factor, TrinityP3, value based model
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Save time and money by improving your advertising approval process
Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight people involved in … Continue reading
Posted in agency remuneration / compensation, agency solutions, case studies, marketing process optimisation, print production
Tagged advertising approval, agency compensation, agency remuneration, agency solutions, approval process, case studies, Darren Woolley, marketing process optimisation, print production, TrinityP3
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Case studies on how production assessments can add value to television advertising costs
Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as evidenced in this video introduction … Continue reading
Posted in agency solutions, case studies, strategic management, television & electronic production
Tagged agency solutions, case studies, Darren Woolley, production cost assessments, production cost estimates, production management, strategic management, Television production, TrinityP3
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Things to consider when selecting a new advertising agency
Choosing a new agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on the business is … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions
Tagged agency remuneration, agency search, agency selection, agency solutions, Darren Woolley, performance based remuneration, strategic management, strategic performance, TrinityP3, value based compensation
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Social media clearly explained via #donuts and promoted on social media
There is a photograph doing the rounds of social media today (Twitter, Facebook, Instagram, FourSquare, YouTube, LinkedIn, Pinterest, Last FM and Google + etc) and it was done by @threeshipsmedia They posted a blog For those who don’t know @threeshipsmedia is … Continue reading
How to ensure the price of your advertising production equals the quality delivered
When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of production with negligible improvement … Continue reading
Posted in marketing process optimisation, print production, television & electronic production
Tagged advertising production, Darren Woolley, marketing process optimisation, print production, production costs, strategic management, Television production, TrinityP3, tv production, tvc production
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Media complexity sees a rise in proprietory agency tools but how do you assess value?
The use, application and output of the myriad of software tools and technological aids to better media strategy and implementation has become an essential aspect of the media agency’s armoury. In new business pitches, touting these well developed and attractively … Continue reading
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