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Tag Archives: TrinityP3
How to step beyond simply cost benchmarking your advertising agency
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, marketing procurement, resource rate calculator, return on investment, strategic management
Tagged agency benchmarking, agency fees, agency relationship, agency remuneration, cost benchmarking, Darren Woolley, media commission, Procurement, TrinityP3
2 Comments
The humorous impact of using the wrong online metrics
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in data & direct marketing, interesting observations, mobile marketing, return on investment, social media & digital marketing
Tagged buy-ral, Darren Woolley, data insights, Digital Marketing, direct response campaign, effectiveness awards, online metrics, ROI, social media measurement, TrinityP3, viral video
3 Comments
If digital media strategy buzz words leave you baffled, you may need one of these
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, data & direct marketing, interesting observations, mobile marketing, social media & digital marketing
Tagged adobe systems, bs detector, Darren Woolley, digital buzz words, Digital Marketing, digital media strategy, digital strategy, three letter acronym, tla, TrinityP3
2 Comments
The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, interesting observations, marketing procurement, strategic management
Tagged adforum summit 2012, agency remuneration, agency search consultants, big data, Collaboration, Darren Woolley, deborah malone, digital specialists, strategic marketing management, the internationalist, trends in strategic marketing, TrinityP3
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The top 5 agency accounting practices that irritate clients
This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and operations. His expertise and knowledge covers the spectrum from large multi-national operations down to the boutique creative shop. My mother … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation
Tagged agency accounting, agency client relationship, agency finance, agency invoicing, agency remuneration, agency solutions, billable hours, head hour rates, nick hand, TrinityP3
2 Comments
The dangers of misusing benchmarking
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Thank you is a global phenomenon for marketers
This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment. It’s … Continue reading
Posted in customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management
Tagged anton buchner, benchmarking marketing, customer engagement, customer lifecycle plan, customer satisfaction, Digital Marketing, Marketing strategy, ROI, thank you strategy, TrinityP3
6 Comments
The internal alignment opportunities of an agency search and selection process
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency search & selection, marketing process optimisation, marketing procurement, strategic management
Tagged agency engagement, agency search, agency selection, Darren Woolley, internal alignment, internal stakeholders, pitch process, strategic workshops, supplier search and selection, TrinityP3
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Strategies for dealing with the increasing complexity of marketing
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
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