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Tag Archives: TrinityP3
Advertising is rarely a manufacturing process, but sometimes it can be
A client’s procurement team asked me to review their current services contract to ensure it reflected current ‘best practice”. Apart from the usual problems with intellectual property, the clause that jumped out was that the agency would deliver a 5% … Continue reading
Aligning marketing expectations to marketing budget when establishing the agency scope of work
A marketer recently provided their extensive scope of work to their preferred agency so the agency could provide a remuneration proposal. The problem was that the proposal was almost double the marketers budget for the agency fee. This budget was … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, strategic management
Tagged agency compensation, agency remuneration, agency scope of work, agency solutions, Darren Woolley, scope calculator, scope monitor, scope of work, strategic management, TrinityP3
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Advertising industry addresses negative connotation, but it could be too little too late
Katharine Schafli, Business Director at TrinityP3 Hong Kong sent me a link to this story in AdWeek titled “Advertising gets face lift to attract young talent”. Andrew McMains reports that the 4As and advertising agency Arnold Worldwide are addressing the … Continue reading
It is difficult searching agency details unless you know where to look
A marketer was questioning the cost of us providing a market review of agencies suitable for their requirements as they had a comprehensive list of suitable agricultural specialist agencies already. I asked how they developed the list and was told … Continue reading
Poor manners leads to poor business strategic alignment with suppliers
I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to poor communication, poor alignment and a large waste of time, effort and resources. There have been more than a handful … Continue reading
Turning advertising production costs into financial assets
One of the most overlooked assets are the digital assets created by the advertiser’s agency, design companies and direct marketing companies. It seems that for many advertisers the production process is a consumable one, with new advertising created with each … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production
Tagged advertising production costs, agency solutions, cost benchmarking, Darren Woolley, digital assets, digital benchmarking, marketing process optimisation, strategic management, TrinityP3
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Another reason why marketers and procurement should engage a search consultant
Apart for knowing the industry and having knowledge of the agencies and their capabilities, culture and conflicts, search consultants are able to act on an advertisers behalf without alerting the industry to a possible review. Recently this story appeared in … Continue reading
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