Tag Archives: tv advertising

Keanu Reeves asks whether 35mm film is better than digital capture

Posted on January 9, 2013 by Clive Duncan

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. … Continue reading →

Posted in industry news & trends, interesting observations, television & electronic production | Tagged 35mm film, clive duncan, communications technology, digital capture, digital cinema, keanu reeves, production of tvcs, side by side, television commercial production, tv advertising | Leave a comment

What is the best media buying strategy – buy early or buy late?

Posted on March 7, 2012 by Darren Woolley

Recently John Steedman, Chairman CEO of WPP Group M Asia Pacific, said at the AANA Congress that “a conservative approach from advertisers has created the shortest advertising market he has seen in a long time”. So while the cost penalties … Continue reading →

Posted in industry news & trends, interesting observations, media planning & buying, social media & digital marketing, strategic management | Tagged advertising market, Darren Woolley, media benchmarking, media buying, media planning, media properties, media strategy, strategic management, television advertising, TrinityP3, tv advertising | Leave a comment

How to make the most of your media negotiation to increase value

Posted on February 10, 2012 by Darren Woolley

As consumer confidence remains sluggish, advertisers are increasingly interested in understanding how effective their media agency is negotiating. This raises two main concerns: 1. What are the issues affecting negotiation effectiveness? 2. How effective are the advertiser and agency in … Continue reading →

Posted in marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged agency monitoring, Darren Woolley, Digital Marketing, media benchmarking, media buying, media discount, media negotiating, media negotiation, media planning, strategic management, TrinityP3, tv advertising | Leave a comment

Case studies on the mistakes advertisers make with their TV advertising productions

Posted on January 30, 2012 by Darren Woolley

In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were unaware of the impact … Continue reading →