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您和您的团队是否接受敏捷营销?
关于敏捷营销和敏捷流程的讨论很多, 但这都是空谈, 还是组织及其营销团队采用敏捷实践, 以更好地提供客户体验和提高增长?
但什么时候
敏捷不是敏捷
呢?
一些人认为
敏捷只是意味着更快
。
但什么是
敏捷营销
?
我们一直在与组织合作, 协助他们实施敏捷营销流程, 并
在此分享我们的
见解。
因此, 我们在这次行业投票中提出的问题是:
How agile is your marketing process?
7.69%
Our Scrum Master says we have sprints down pat
5.13%
Our agility means the agency delivers multichannel campaigns in under 3 weeks
41.03%
We apply agile marketing to parts of our process
46.15%
With all the cascades and waterfalls it feels like we’re white water rafting
与同事和业界朋友分享此调查
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