The truth about briefing your agency?

There is a great DVD at Amazon called “Truth In Advertising” where the actors say what they think instead of saying what they usually say.

Very funny and very insightful. It is a fun way to remind yourself of what not to do.

Check out a snippet of the video on YouTube here.

Truth in Advertising

Author: Darren Woolley

About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

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