Top 5 agency “no no’s” – No 1 – Marking up external costs

Share Tweet +1 ShareMarking up external costs when a client has the expectation that they are passed on at net. While it may have been standard industry practice to mark up external costs as a 10% commission (or 11.1% mark … Continue reading

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Top 5 agency “no no’s” – No 2 – Undeclared commissions

Share Tweet +1 ShareReceiving undeclared kick backs, payments or commissions from “third party” suppliers. Similar to the below, it is often seen as more insidious by advertisers because it often appears to be an elaborate grab for margin and profit. … Continue reading

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Top 5 agency “no no’s” – No 3 – Billing services under the wrong job

Share Tweet +1 ShareBilling services provided under a different job even at the clients request. There are times when a client may request the agency postpone billing or to pre-bill an amount to assist in the management of their budget. … Continue reading

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Top 5 agency “no no’s” – No 4 – Binding clients to agreements without authority

Share Tweet +1 ShareEntering into agreements on the clients behalf without the authority. Advertising agencies are still called agencies, but few contracts actually bestow the agency with the role of an “agent”. Instead, agencies are often classified within contracts as … Continue reading

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Top 5 agency “no no’s” – No 5 – Flawed supplier tenders

Share Tweet +1 ShareUndertaking a tender process while providing an advantage to a preferred participant. The expectation of most advertisers and their agency contracts state that the agency will procure the services of third party suppliers in a way that … Continue reading

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Top 5 agency “no no’s”

Share Tweet +1 ShareAdvertising agency conduct is governed by both the terms of the agreement with the advertiser and those set out in the law. Both are subject to interpretation and it is normally an interpretation that favours the agency … Continue reading

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Shooting on 35 mm film versus 16 mm film

Share Tweet +1 ShareWhile most agencies and many film companies will tell you that 35 mm is essential, we will briefly take you through the differences between these two formats and the cost implications. 35 mm film 35 mm is … Continue reading

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Ways to differentiate an advertising agency in an undifferentiated market

Share Tweet +1 ShareHaving managed and facilitated a significant number of media and creative agency reviews, it is clear that the agencies that position themselves in the prospective client’s mind are ahead of the rest when it comes to new … Continue reading

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A talent for printing money

Share Tweet +1 ShareIt is amusing when discussing talent fees for television commercials that many in the industry represent these costs as if it is fixed and non negotiable. On top of this you have talent roll over fees of … Continue reading

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Things to look for in an agency web site

Share Tweet +1 ShareSix years ago when we started assisting clients with their agency selection process we would go to the Internet to find out about which agencies offered what services. In the end we built our own secure online … Continue reading

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Realise the value

Share Tweet +1 ShareThere is a saying that “possession is 9/10 of the law”. If this is the case, who has possession of your brand? Or more specifically, your brand assets? Many marketers spend millions of dollars building the value … Continue reading

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Copyright, intellectual property and talent fees

Share Tweet +1 ShareCopyright ownership and rights is an increasing issue in business, especially in terms of securing these rights. Yet often advertisers and their agencies often mistake copyright with talent rights fees. Copyright in Australia is defined by the … Continue reading

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How to choose a great printer

Share Tweet +1 SharePrint and prepress have changed more in the last ten years than in the previous 150 years. The printing industry continues to evolve at such a rate that it is challenging even the owners of printing businesses. … Continue reading

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Agency remuneration – an overview

Share Tweet +1 ShareThe objective between two parties entering into any long-term relationship is that both profit from the partnership. The advertiser: increases sales through growth in their market share utilising effective advertising and marketing strategies. The advertising agency: selling … Continue reading

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What does cost per thousand (cpm) buying really cost you?

Share Tweet +1 ShareIn attempts to measure and benchmark the effectiveness of their media planning and buying, many advertisers are using cost per thousand measurements. Some have even used this measure as the basis of their remuneration to their media … Continue reading

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