Top 5 agency “no no’s” – No 1 – Marking up external costs

Share Tweet +1 ShareShares 0Marking up external costs when a client has the expectation that they are passed on at net. While it may have been standard industry practice to mark up external costs as a 10% commission (or 11.1% … Continue reading

Posted in agency remuneration / compensation | Comments Off on Top 5 agency “no no’s” – No 1 – Marking up external costs

Top 5 agency “no no’s” – No 2 – Undeclared commissions

Share Tweet +1 ShareShares 0Receiving undeclared kick backs, payments or commissions from “third party” suppliers. Similar to the below, it is often seen as more insidious by advertisers because it often appears to be an elaborate grab for margin and … Continue reading

Posted in television & electronic production | Comments Off on Top 5 agency “no no’s” – No 2 – Undeclared commissions

Top 5 agency “no no’s” – No 3 – Billing services under the wrong job

Share Tweet +1 ShareShares 0Billing services provided under a different job even at the clients request. There are times when a client may request the agency postpone billing or to pre-bill an amount to assist in the management of their … Continue reading

Posted in agency remuneration / compensation | Comments Off on Top 5 agency “no no’s” – No 3 – Billing services under the wrong job

Top 5 agency “no no’s” – No 4 – Binding clients to agreements without authority

Share Tweet +1 ShareShares 0Entering into agreements on the clients behalf without the authority. Advertising agencies are still called agencies, but few contracts actually bestow the agency with the role of an “agent”. Instead, agencies are often classified within contracts … Continue reading

Posted in television & electronic production | Comments Off on Top 5 agency “no no’s” – No 4 – Binding clients to agreements without authority

Top 5 agency “no no’s” – No 5 – Flawed supplier tenders

Share Tweet +1 ShareShares 0Undertaking a tender process while providing an advantage to a preferred participant. The expectation of most advertisers and their agency contracts state that the agency will procure the services of third party suppliers in a way … Continue reading

Posted in television & electronic production | Comments Off on Top 5 agency “no no’s” – No 5 – Flawed supplier tenders

Top 5 agency “no no’s”

Share Tweet +1 ShareShares 0Advertising agency conduct is governed by both the terms of the agreement with the advertiser and those set out in the law. Both are subject to interpretation and it is normally an interpretation that favours the … Continue reading

Posted in agency remuneration / compensation | Comments Off on Top 5 agency “no no’s”

Shooting on 35 mm film versus 16 mm film

Share Tweet +1 ShareShares 0While most agencies and many film companies will tell you that 35 mm is essential, we will briefly take you through the differences between these two formats and the cost implications. 35 mm film 35 mm … Continue reading

Posted in television & electronic production | Comments Off on Shooting on 35 mm film versus 16 mm film

Ways to differentiate an advertising agency in an undifferentiated market

Share3 Tweet +1 ShareShares 3Having managed and facilitated a significant number of media and creative agency reviews, it is clear that the agencies that position themselves in the prospective client’s mind are ahead of the rest when it comes to … Continue reading

Posted in agency search & selection | Comments Off on Ways to differentiate an advertising agency in an undifferentiated market

A talent for printing money

Share Tweet +1 ShareShares 0It is amusing when discussing talent fees for television commercials that many in the industry represent these costs as if it is fixed and non negotiable. On top of this you have talent roll over fees … Continue reading

Posted in television & electronic production | Comments Off on A talent for printing money

Things to look for in an agency web site

Share Tweet +1 ShareShares 0Six years ago when we started assisting clients with their agency selection process we would go to the Internet to find out about which agencies offered what services. In the end we built our own secure … Continue reading

Posted in data & direct marketing | Comments Off on Things to look for in an agency web site

Realise the value

Share Tweet +1 ShareShares 0There is a saying that “possession is 9/10 of the law”. If this is the case, who has possession of your brand? Or more specifically, your brand assets? Many marketers spend millions of dollars building the … Continue reading

Posted in print production | Comments Off on Realise the value

Copyright, intellectual property and talent fees

Share Tweet +1 ShareShares 0Copyright ownership and rights is an increasing issue in business, especially in terms of securing these rights. Yet often advertisers and their agencies often mistake copyright with talent rights fees. Copyright in Australia is defined by … Continue reading

Posted in television & electronic production | Comments Off on Copyright, intellectual property and talent fees

How to choose a great printer

Share Tweet +1 ShareShares 0Print and prepress have changed more in the last ten years than in the previous 150 years. The printing industry continues to evolve at such a rate that it is challenging even the owners of printing … Continue reading

Posted in print production | Comments Off on How to choose a great printer

Agency remuneration – an overview

Share Tweet +1 ShareShares 0The objective between two parties entering into any long-term relationship is that both profit from the partnership. The advertiser: increases sales through growth in their market share utilising effective advertising and marketing strategies. The advertising agency: … Continue reading

Posted in agency remuneration / compensation | Comments Off on Agency remuneration – an overview

What does cost per thousand (cpm) buying really cost you?

Share Tweet +1 ShareShares 0In attempts to measure and benchmark the effectiveness of their media planning and buying, many advertisers are using cost per thousand measurements. Some have even used this measure as the basis of their remuneration to their … Continue reading

Posted in media planning & buying | Comments Off on What does cost per thousand (cpm) buying really cost you?