Advertising effectiveness versus Advertising efficiency

Share Tweet +1 ShareShares 0Earlier this week the AFA launched their Advertising Effectiveness Awards, of which P3 is an official supporter. It is interesting looking at the discussions around effectiveness – primarily the results achieved. As the chairman of the … Continue reading

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Where some creative agency people are doing their best (and worst) work

Share Tweet +1 ShareShares 0In The Australian today, Simon Canning has drawn attention to the Campaign Brief blog. Campaign Brief is the national and regional magazine of the advertising creative community, often referred to in agency pitches to new clients … Continue reading

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The role of external provider benchmarking in marketing process improvement

Share Tweet +1 ShareShares 0The marketing process While marketing is more than simply marketing communications such as advertising and direct marketing, the marketing processes invariably leads to a point where external provider are engaged, be that to plan and buy … Continue reading

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Is it too little too late for some traditional media?

Share Tweet +1 ShareShares 0For years advertising agencies and their clients have demanded greater flexibility from traditional media. Why can’t there be 20 second TV spots or 40 second radio spots? Why can’t there be newspaper ads that weave through … Continue reading

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Why ANZ should cancel their advertising with News Limited

Share Tweet +1 ShareShares 0In B&T yesterday, they reported that “ANZ has pulled all its advertising from News Limited properties including print, online and pay TV provider Foxtel, in retaliation to a front page story printed by The Daily Telegraph … Continue reading

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Managing a brand with multiple stakeholders

Share Tweet +1 ShareShares 0In AdAge this week, it was reported that as Sony struggles “to transform itself into a digital powerhouse, Sony Corp. is reaching out to multiple ad agencies to create its first corporate branding campaign in years.” … Continue reading

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A creative solution to the demise of the 30 second TVC

Share Tweet +1 ShareShares 0A recent post on Forbes website has a creative approach to addressing the declien in effectiveness of the 30 second spot provided by Ken Krimstein, Creative Director at Seiter & Miller Advertising in New York City. … Continue reading

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