Measuring more than cost to determine value

Share Tweet +1 ShareIt is amazing how most marketers can tell me how much thay have spent with their agency in the past 12 months but few can say what they got for that spend. Sure, they can describe the … Continue reading

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The silly things we say…

Share Tweet +1 ShareI have been asked thousands of questions but only a few have stopped me in my tracks, like the project managers who asked “Is it possible to change the lead talent in post production?” after their General … Continue reading

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The scientific method and P3

Share Tweet +1 ShareHaving graduated with a Bachelor of Applied Science and worked in medical research at the Royal Children’s Hospital in Melbourne for six years, I was well trained and grilled in The Scientific Method. The scientific method is … Continue reading

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Who selects the new agency?

Share Tweet +1 ShareManaging an advertising review or pitch, it is often interesting to see how the agencies relate to you as the pitch doctor. Many agencies, and in fact many advertisers, incorrectly think that P3 selects the agency or … Continue reading

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Is the whole world running 20 minutes late? – or just marketing?

Share Tweet +1 ShareI ran into a client on Oaks Day at the Flemington Races last week. They were having a terrific day in one of the media proprietor’s marquees in the Birdcage, but for some reason the discussion soon … Continue reading

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The dangers of being a foundation client

Share Tweet +1 ShareVery occasionally an advertiser will develop a rapport with an agency team that leads to them convincing that client to follow them into a new agency that agency team are setting up and become their foundation client. … Continue reading

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