Insurance policy versus investment

Share Tweet +1 ShareOften in the process of engaging P3 the advertiser, marketer, finance or procurement professional will ask us to commit to how much this process we will provide will save them. They are looking for an ROI against … Continue reading

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Production supervision or creative baby sitting?

Share Tweet +1 ShareIn a recent TV production estimate review, we noticed that the agency producer had allowed an extraordinatry amount of supervision hours on the project. There was a large post production, visual effects component spanning several weeks, but … Continue reading

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Value = what you get / what you pay

Share Tweet +1 ShareIt is now mid-February and already we have been asked to benchmark the fees paid by four clients to their agencies because they believe they are paying too much. The thing that make these four unique is … Continue reading

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Edition 66 – A year of greater collaboration – Feb 5 2007

Share Tweet +1 ShareDuring last year we have had a number of highly successful projects involving changing the processes involved in advertising to deliver greater collaboration, efficiency and effectiveness. This year we kick off our fortnightly P3 e-news looking at … Continue reading

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What is in the title?

Share Tweet +1 ShareIn the last few months we have undertaken millions of dollars in agency remuneration benchmarking on behalf of our clients. One of the core processes is benchmarking the agency salaries against the resource plan. This is were … Continue reading

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