How many billable hours are there in a year?

Share Tweet +1 Share1Shares 1One of the criteria in developing a resource based retainer model is the number of hours one person could be reasonably expected to bill in a year. This becomes their 100% billable time level or one … Continue reading

Posted in agency remuneration / compensation | 2 Comments

Scientific terms and their application

Share Tweet +1 ShareShares 0There are many pseudo-scientific terms used in marketing, especially in market research and strategy. But lets look at what these terms actually means: Hypothesis: A tentative explanation of observed facts. Theory: A hypothesis tested by experiements … Continue reading

Posted in agency remuneration / compensation | Comments Off on Scientific terms and their application

Edition 68 – Media strategy benchmarking – March 5 2007

Share Tweet +1 ShareShares 0While many advertisers ask P3Media to benchmark their media buying, it is more important to make sure your media strategy is right, because buying the wrong thing cheap is no bargain. In this edition of P3 … Continue reading

Posted in media planning & buying | Comments Off on Edition 68 – Media strategy benchmarking – March 5 2007

The story of the old art director and the young art director

Share Tweet +1 ShareShares 0This is not the story of the old bull and the young bull, except that in the end of both stories someone will get screwed. No this is the story of the difference between the old … Continue reading

Posted in television & electronic production | Comments Off on The story of the old art director and the young art director