Beware the marketing guru? Or is that the invisible elephant?

Share Tweet2 +1 ShareShares 2Mark Dapin, a regular contributor to the Good Weekend magazine in the SMH and The Age is launching a new book on October 1 through Harper Collins called “Fridge magnets are bastards”. To promote the book … Continue reading

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Intellectual Property in Advertising

Share Tweet4 +1 ShareShares 4In a recent discussion with an agency managing director they were again talking about the value of their ideas and how they should be remunerated for the value of these ideas. I have two problems with … Continue reading

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The curse of the single client agency

Share Tweet5 +1 ShareShares 5Single client agencies are created when either an advertisers funds the establishment of an agency either from a green field around a few key agency people (usually from their existing agency) or an agency opens a … Continue reading

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The dangers of the “all you can eat” agency remuneration

Share Tweet1 +1 ShareShares 1With the increased complexity of marketing requirements, more and more advertisers and their agencies are moving to an “all you can eat” approach to their remuneration model. This has the advertiser paying a fixed retainer for … Continue reading

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