Why do agencies talk of financial transparency and do not deliver it!

Share Tweet +1 ShareShares 0One of the catch cries of many agencies is that they practice financial transparency. However, the practice is less common than the rhetoric in the cases we review. One of the services offered by P3 and … Continue reading

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P&G wants a single contact point for each brand across disciplines?

Share Tweet +1 ShareShares 0A recent article in AdAge was sent to me by Patricio de Matteis at Accenture Marketing Sciences. The headline read “P&G Pilots New Agency Model for a Digital Age“. Jack Neff, the writer states “P&G is … Continue reading

Posted in marketing process optimisation | Comments Off on P&G wants a single contact point for each brand across disciplines?

Should voice over fees be paid by media or execution?

Share Tweet +1 ShareShares 0Imagine you have a script with a voice over to be recorded and this same voice over is going to run in six different versions of the commercial for the same brand or product on a … Continue reading

Posted in television & electronic production | 1 Comment

Performance based agency remuneration or profit sharing?

Share Tweet +1 ShareShares 0Across the Asia region and in fact globally, there is a huge dissatisfaction with the concept of performance based remuneration or payment by results (PBR) from both the agency and advertiser perspective. This is due to … Continue reading

Posted in agency remuneration / compensation | 1 Comment