Green-washing on the internet

Share Tweet2 +1 ShareShares 2 Well, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is powered by … Continue reading

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Rate cards versus retainers: evaluating the best model for advertising

Share Tweet2 +1 ShareShares 2 With media commissions becoming virtually non-existent, the two main remuneration models for advertising service providers is either retainers or project fees specified in rate cards. Some advertisers retain all of the resources they need, others … Continue reading

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Beware of the Carbon Neutral shingle hanging above the door

Share Tweet2 +1 ShareShares 2 The whole point of offsetting or making yourself carbon neutral is that this is the last thing you do after you have measured and reduced as far as you can. Then we all get a … Continue reading

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Warming the planet while saving the whale

Share Tweet2 +1 ShareShares 2 While the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the … Continue reading

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Wal-Mart discover the dangers of intellectual property agreements and copyright

Share Tweet2 +1 ShareShares 2 In the Wall Street Journal online today is a report that Wal-Mart is clearly suffering from not ensuring they owned the IP created on their behalf. A video production company was engaged in the 1970s … Continue reading

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Creating collaborative marketing environments

Share Tweet2 +1 ShareShares 2This morning I was talking to a group from the AMPA (Australian Promotional Marketing Association) about supplier selection, remuneration and collaboration. Being a smallish audience of 20 – 25 people it was a lively and interactive … Continue reading

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Carbon emissions. Who is The Biggest Loser?

Share Tweet2 +1 ShareShares 2 Just for one moment let’s assume that a 30 second TV spot that is purchased becomes the advertisers responsibility. Just because the television is on anyway should not mean that it’s only the station network … Continue reading

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To DVD or not to DVD? Comparing carbon emissions

Share Tweet2 +1 ShareShares 2 When looking at the world of marketing communications it’s starting to get harder to know if you are doing the ‘right thing’ by the environment. Should I specify recycled stock for the brochure or a … Continue reading

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