“Film is dead”

Share Tweet +1 ShareShares 0So says Mark Neveldine and Brian Taylor, the writers and directors for Crank. Check out the comments on high definition digital video using the Red One camera by some of the world’s leading film directors here … Continue reading

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Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!

Share Tweet +1 ShareShares 0According to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, … Continue reading

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Why do agencies cringe and marketers laugh when they are confronted with truth in advertising?

Share Tweet +1 ShareShares 0One of the best films made on advertising is “Truth in Advertising” and available on DVD from Amazon. In this satirical take on the advertising process, the agency and client personnel say what they are thinking. … Continue reading

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Why service level agreements ( SLAs ) are not relevant to marketing services contracts

Share Tweet +1 ShareShares 0Wikipedia says an SLA is a formally negotiated agreement between two parties. It is a contract that exists between customers and their service provider, client or between service providers. It records the common understanding about services, … Continue reading

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Changing the name from P3 to TrinityP3

Share Tweet +1 ShareShares 0On July 1 this year we announced the change in name of the company I started eight and a half years ago from P3 to TrinityP3. The reaction and comments have been incredibly positive, but the … Continue reading

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