Even facing recession, price should not be the final or only criteria

Share Tweet +1 ShareShares 0With the world economy teetering on the edge of recession and with many organisations looking to cut expenditure, the biggest mistake is to immediately go for the lowest price. The saying “you get what you pay … Continue reading

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The power of competitive pressure on advertising agency fees

Share Tweet +1 ShareShares 0We are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process. But the same … Continue reading

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Are carbon offsets the first refuse of rogues?

Share Tweet +1 ShareShares 0In this special audio presentation Chris Sewell, Business Director for TrinityP3 consulting services, sits down with David Crew of On Paper to talk about the explosion of marketing businesses claiming ‘Carbon neutrality’ as a marketing position … Continue reading

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