The difference between paying consultants on percentage of savings and success fees

Share1 Tweet1 +1 ShareShares 2It is a common practice in procurement to reward procurement consultants by paying a percent of the savings they have identified. But in the marketing space this is a practice that is fraught with danger for … Continue reading

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The dangers of being tainted by the ‘Carbon Neutral’ tag

Share Tweet +1 ShareShares 0Engaging a carbon auditor (definitely a species that is not on the endangered list) to take a look at your books and have a stroll around your company is a very fashionable exercise these days. The … Continue reading

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The best ads on TV thanks to Qantas

Share Tweet +1 ShareShares 0On Qantas flight QF9 to Singapore from Melbourne last night, the in-flight entertainment system failed. They resorted to playing “classics” meaning films you have seen a hundred times before. I was about to pull out the … Continue reading

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