The power of Twitter

Share Tweet +1 ShareShares 0I have been using Twitter since the start of the year. Twitter allows short, instant communication between users. Check it out here. A recent story on news.com.au demonstrates the power of Twitter for brands. Clearly in … Continue reading

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Advertising agency remuneration made easy

Share Tweet +1 ShareShares 0Ever wondered how the agency finance director can explain an increase in the retainer when the scope of work they are delivering for you in the coming year is falling? Then watch this. Well, it makes … Continue reading

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Top 10 Steps to Maximum Marketing Value

Share Tweet +1 ShareShares 0These days, everyone’s trying to squeeze more out of their marketing budget than ever before. From reviewing agencies to evaluating internal relationships, there’s plenty of scope for improvement in all areas of the marketing communication mix. … Continue reading

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The four essential stages of the pitch process

Share1 Tweet +1 ShareShares 1In any pitch process for marketing services providers, being digital, media, creative, direct marketing or what ever, there are four essential stages. Often marketers will get one, two of three of these but rarely if ever, … Continue reading

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Where is the cost of media advertising heading?

Share Tweet +1 ShareShares 0It is often the largest component of the advertising spend, and many millions of dollars are spent on measuring the delivery and performance of the media, yet for the first time in the face of unprecedented … Continue reading

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