9-day fortnights are potentially ripping marketers off!

Share Tweet +1 ShareShares 0In The Australian Media Section today was an article titles “STW and News promote cuts to working week” the story highlights the trend for many marketing service providers to move to a nine day fortnight to … Continue reading

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Now ad agencies are finding ways to reduce costs

Share Tweet +1 ShareShares 0I just got this email from Matt Ryan at Euro RSCG titled “Driving efficiencies at Euro RSCG”. It seems that Euro RSCG has discovered that cost efficiency is as important as cost effectiveness. By finding ways … Continue reading

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Advertising’s role in mitigating climate change

Share Tweet +1 ShareShares 0 How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the benefits of saving electricity while being … Continue reading

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