Five things marketers can do to avoid going insane

Share Tweet +1 ShareShares 0Interestingly, when faced with a huge crisis like the current Global Financial Crisis (GFC) many people, including marketers and their agencies fall back into agency remuneration practices that are tried, tested and familiar, even if they … Continue reading

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Green-washing. How to tread carefully on a planet full of environmental land-mines

Share Tweet +1 ShareShares 0I wait with interest for the final release of the AANA’s environmental code of conduct. The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to … Continue reading

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