All things digital in plain English

Share Tweet +1 ShareIn digital media, there is often a knowledge pyramid within organisations, both marketing and agency. That means that the closer you get to the top the thinner the knowledge base. That is why I thought it might … Continue reading

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Top 10 ways to avoid redundancy in marketing & advertising

Share Tweet +1 ShareIn the past six months many companies (marketers and agencies) have gone through the downsizing process in response to the GFC. This email has been floating around for a couple of years, but it is probably more … Continue reading

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Interesting facts on information and media

Share Tweet +1 ShareWith technology advancing at such an incredible pace and the impact this is having on communications and media, it is no wonder we often feel overwhelmed. Damian Black @ Fosters sent me a link to this “Did … Continue reading

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What cost creativity?

Share Tweet +1 ShareAn agency managing director was bemoaning the demise of the media commission system, because under this system there were no discussions about FTEs, overhead and profit multiples, retainer resource levels, or the like. Simply, the agency was … Continue reading

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