Turning great strategy into great performance

Share1 Tweet +1 ShareShares 1What percentage of the potential of a business strategy do you think CEO believe is delivered during implementation? 90%? 80%? 70%?… A paper from the Harvard Business Review was sent to me by my friend Shawn … Continue reading

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Top 100 most valuable Brandz in the world

Share Tweet +1 ShareShares 0Millward Brown BrandZ brand valuation report is now a really neat iPhone application, which I first found out about in New York at a WPP presentation during the Adforum CEO Summit earlier this month. If you … Continue reading

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Industry joins push for climate change initiatives

Share Tweet +1 ShareShares 0Posted and published Monday Oct 19 2009 at The Australian newspaper Media section is a report by Lara Sinclair on the TckTckTck and Hopenhagen. Check it out. Have you signed the petition yet?

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International Day of Climate Action Saturday, October 24th.

Share Tweet +1 ShareShares 0The International Day of Climate Action organized by 350.org Already, over 4000 creative events are being planned in over 170 countries – from the slopes of Mt. Everest to the underwater reefs of the Maldive Islands, … Continue reading

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Blog Action Day – 31,000 Posts

Share Tweet +1 ShareShares 0As a participating Blogger in the Blog Action Day, I received this email from Robin Beck, the Lead Organiser for Blog Action Day 2009. It reads: You did it! Yesterday you and bloggers in 155 countries … Continue reading

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Blog Action Day – The time has come to turn Copenhagen into Hopenhagen

Share Tweet +1 ShareShares 0 On December 7 2009, world leaders from 192 countries will gather at the UN Climate Change Conference in Copenhagen to determine the fate of our planet. You can take part in this important event and … Continue reading

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Agency global heavyweights stress digital – Adforum Final Day

Share Tweet +1 ShareShares 0NEW YORK: The final day of the Adforum CEO Summit (9 October New York time) saw the clash of the marketing communication Network big guns stress digital integration. David Jones, global CEO of Havas, provided an … Continue reading

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Measure, measurement and accountability failure – Adforum Day 4

Share Tweet +1 ShareShares 0NEW YORK: Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking. Today we met with two of … Continue reading

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Procurement v consultants – Adforum Day 3

Share Tweet +1 ShareShares 0NEW YORK: Five brave procurement professionals faced up to 28 pitch consultants on day three (7 October New York time) of the AdForum CEO Summit in New York City, but who came out on top? Interestingly, … Continue reading

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The good, the bad and the ugly – Adforum Day 2

Share Tweet +1 ShareShares 0NEW YORK: Today (6 October New York time) was the good, the big, the bad and the ugly at the AdForum CEO summit. Presentations with Ogilvy, BBDO, Leo Burnett, Dentsu, 180 LA and Profero. I will … Continue reading

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Digital as a specialty is dead – Adforum Day 1

Share Tweet +1 ShareShares 0NEW YORK: The big talk among pitch consultants that have gathered in New York for the Adforum CEO Summit is that digital no longer exists as a speciality. Apparently digital is dead as a speciality, because … Continue reading

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Beware of the “hit-and-run” procurement professional

Share Tweet +1 ShareShares 0There is a type of procurement professional I meet that can best be described as ‘hit and run’. They target marketing, aim for the ‘low hanging fruit’ or the ‘quick wins’ then hit the agency remuneration … Continue reading

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Print production prices may be going down, but the technology is getting more complex

Share Tweet +1 ShareShares 0Was sent this link to YouTube by an Agency Print Production Manager I use to work with many years ago. It appears that while technology and price pressures are driving down the cost of print production, … Continue reading

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