What is it that TrinityP3 do?

Share Tweet +1 ShareShares 0We assess and benchmark television, print and digital productions, BUT we are not cost consultants because we do not get paid for the savings we identify. We help marketers select creative, digital, media, direct marketing, pubic … Continue reading

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50 Most Valuable Australian Brands

Share Tweet +1 ShareShares 0Brand Finance has recently completed its annual study on the 50 Most Valuable Australian Brands. It is available for download here. In launching the second study of Australia’s 50 most valuable brand portfolios, Tim Heberden, Managing … Continue reading

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Is marketing procurement cynical or just naive?

Share Tweet +1 ShareShares 0“The cynic knows the price of everything and the value of nothing.” Oscar Wilde Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.

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Evalu8ing collaboration and relationship improvement system expands globally

Share Tweet +1 ShareShares 0In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers – creative, digital, media, direct marketing, public relations agencies … Continue reading

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